Brand Manager

The Weetabix Food Company; Burton Latimer; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading food manufacturer in Burton Latimer seeks an experienced brand manager to drive brand strategy and growth. Responsibilities include developing annual plans, managing projects, and ensuring profitability through innovative market strategies. Ideal candidates will possess a strong track record in marketing communications and leadership capabilities. This role offers a competitive salary and a range of flexible benefits.

Benefits

Annual bonus 10%

Double-matched pension scheme

25 days annual leave

Healthcare plan

Discounted products

Qualifications

• Proven track record in driving impactful marketing initiatives.
• Ability to turn consumer insights into actionable growth strategies.
• Experience in leading teams and delivering standout brand experiences.

Responsibilities

• Develop and implement annual brand plans for the portfolio.
• Manage all projects and brand initiatives.
• Oversee the portfolio’s P&L to meet profit goals.

Skills

Integrated Marketing Communications

Commercial Strategies

Leadership

Creativity

Job description

We utilise our Preferred Agency Supplier Partners as and when we require additional support At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected. We’re always looking to connect with talented individuals who can help shape the future of our business.

Closing date: 12th October. Interview process: Teams followed by a face‑to‑face at our site in Burton Latimer. Working pattern: Wednesday full‑time collaboration in the office, with a hybrid option and reasonable adjustments available.

We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you.

About the Role

• Develop, communicate, and implement annual brand plans for your portfolio
• Constantly challenge the business to develop new and innovative ways of delivering the brand objectives and deliver a world‑class innovation strategy
• Management of all projects and brand initiatives including NPD, pack design changes, BTL and ATL campaigns
• Management of your portfolio’s P&L to deliver quarterly profit goals with a rigorous understanding of key brand health performance metrics, identifying and executing clear actions
• Work closely with the wider commercial team to develop clear channel plans – whilst driving opportunities and mitigating risks
• Monitor and control budgeted brand expenditure
• Be the internal brand champion for the portfolio, driving front‑of‑mind presence with internal PR as well as driving external retailer engagement
• Support the Head of Brand to develop the 1‑5‑year growth plan, clarifying the role the brand(s) will play in the wider Weetabix Food Company portfolio

Qualifications

• Proven track record in driving impactful Integrated Marketing Communications — from brand strategy and comms planning to bold innovation and flawless new product launches
• A creative powerhouse with the initiative and agility to turn great ideas into commercially successful brand activations
• Astute commercial instinct with the ability to turn data and consumer insight into clear, actionable growth strategies that deliver results
• Inspiring and collaborative leader, energising teams and agency partners to deliver standout campaigns and world‑class brand experiences
• A sharp commercial mindset with the energy and vision to unlock growth — turning brand love into market share and driving Weetabix to even greater commercial success

Benefits

• Competitive salary & Annual flexible benefits
  • Annual bonus 10%
  • Double‑matched pension scheme (up to 12% from us)
  • 25 days annual leave increasing with service
  • Annual salary review
  • Healthcare plan
  • Discounted Weetabix products
• Continued investment in your personal development
  • We believe in balance, whether it's for family, rest or simply time for you
  • As well as your holiday entitlement, you can purchase up to 5 days additional annual leave
  • Access to 24/7 counselling service (via Grocery Aid partnership)
• The freedom of flexible work opportunities
  • Enhanced maternity / paternity / adoption leave
  • Additional time off for fertility treatment and neonatal care
  • Working parents support group
• Fully stocked kitchens filled with our delicious products for you to enjoy

Please note: Our company policy is not to advertise salaries as we want to benchmark all candidates based on skills and experience that need to be evidenced upon application and screening.

Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.