Brand Manager

Weetabix; Burton Latimer; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading food company in Burton Latimer seeks an experienced Brand Manager to develop and implement brand strategies. Responsibilities include managing P&L and driving brand performance. Ideal candidates will have a strong background in Integrated Marketing Communications and a collaborative leadership style. This position offers competitive salary, annual bonus, and flexible working opportunities.

Benefits

Annual bonus 10%

Double-matched pension scheme

25 days annual leave

Annual salary review

Healthcare plan

Discounted products

Flexible work opportunities

Enhanced parental leave

Qualifications

• Proven track record in driving impactful Integrated Marketing Communications.
• Creative powerhouse with initiative and agility.
• Astute commercial instinct with actionable growth strategies.
• Inspiring collaborative leader energizing teams and agency partners.
• Sharp commercial mindset to unlock growth.

Responsibilities

• Develop and implement annual brand plans.
• Challenge business to innovate on brand objectives.
• Manage projects including NPD and campaigns.
• Control P&L and deliver quarterly profit goals.
• Collaborate with commercial team on channel plans.
• Monitor brand expenditure.
• Champion brand presence internally and externally.
• Support Head of Brand with growth plan.

Skills

Integrated Marketing Communications

Creativity

Commercial instinct

Leadership

Commercial mindset

Job description

We utilise our Preferred Agency Supplier Partners as and when we require additional support

At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone.

We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected.

We're always looking to connect with talented individuals who can help shape the future of our business.

Closing date: 12th October
Interview process: Teams followed by a face-to-face at our site in Burton Latimer
Working pattern: Weetabix Wednesday, where everyone comes into the office for some great collaboration and meetings -it’s a must! While we operate a hybrid working pattern, we are committed to providing reasonable adjustments or flexibility where needed.

We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you.

We are seeking a passionate, determined, and commercially savvy individual who can combine big business thinking with an entrepreneurial can-do attitude!

The successful candidate will be an experienced Brand Manager who will lead the development and implementation of brand plans, including 5-year strategic plan, to drive brand performance against budgeted P&L and brand health objectives.

The Recipe (About the Role)

• Develop, communicate, and implement annual brand plans for your portfolio
• Constantly challenge the business to develop new and innovative ways of delivering the brand objectives and deliver a world-class innovation strategy
• Management of all projects and brand initiatives including NPD, pack design changes, BTL and ATL campaigns
• Management of your portfolio’s P&L to deliver quarterly profit goals with a rigorous understanding of key brand health performance metrics, identifying and executing clear actions
• Work closely with the wider commercial team to develop clear channel plans – whilst driving opportunities and mitigating risks
• Monitor and control budgeted brand expenditure
• Be the internal brand champion for the portfolio, driving front-of-mind presence with internal PR as well as driving external retailer engagement
• Support the Head of Brand to develop the 1-5-year growth plan; clarifying the role the brand(s) will play in the wider Weetabix Food Company portfolio

The Ingredients (What we need from you)

Key Know How:

• Proven track record in driving impactful Integrated Marketing Communications — from brand strategy and comms planning to bold innovation and flawless new product launches.
• A creative powerhouse with the initiative and agility to turn great ideas into commercially successful brand activations.
• Astute commercial instinct with the ability to turn data and consumer insight into clear, actionable growth strategies that deliver results.
• Inspiring and collaborative leader, energising teams and agency partners to deliver standout campaigns and world-class brand experiences
• A sharp commercial mindset with the energy and vision to unlock growth — turning brand love into market share and driving Weetabix to even greater commercial success

Your Bowl of Perks (Benefits)

Competitive salary & Annual Flexible benefits

We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.

• Annual bonus 10%
• Double-matched pension scheme (up to 12% from us)
• 25 days annual leave increasing with service
• Annual Salary review
• Healthcare plan
• Discounted Weetabix products

To support our employees, we also offer:

• Continued investment in your personal development
• We believe in balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days additional annual leave
• Access to 24/7 counselling service (via Grocery Aid partnership)
• The freedom of Flexible Work Opportunities
• Enhanced Maternity / Paternity / Adoption Leave
• Additional Time Off for Fertility Treatment and Neonatal Care
• Working Parents Support Group
• Fully stocked kitchens filled with our delicious products for you to enjoy

To learn more about life at Weetabix, visit our careers page https://weetabixfoodcompany.co.uk/careers/

Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.

Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.