Brand Lead - UK & Ireland (Maternity Cover, Hybrid)

Gi Group; City Of London; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

A leading skincare brand in the UK is seeking a Brand Lead for a maternity cover period. This role involves defining and executing the brand strategy while managing a small team and partnerships with agencies. The ideal candidate should have over 10 years of FMCG marketing experience and a proven track record in delivering commercial KPIs. This is an exciting opportunity to work in a dynamic market with a passionate team.

Qualifications

• Over 10 years of FMCG marketing experience, preferably in OTC or Pharma.
• Demonstrated success in delivering commercial KPIs.
• Experience in leading a full marketing mix and brand strategy.

Responsibilities

• Define and implement brand strategy for the UK & Ireland.
• Lead brand planning, media buying, and trade activation.
• Manage portfolio strategy and support new product development.
• Collaborate with various teams to maximize ROI.
• Analyze market performance to optimize campaigns.

Skills

FMCG marketing experience

Commercial KPI delivery

UK market knowledge

Agency management

Dynamic mindset

Job description

A leading skincare brand in the UK is seeking a Brand Lead for a maternity cover period. This role involves defining and executing the brand strategy while managing a small team and partnerships with agencies. The ideal candidate should have over 10 years of FMCG marketing experience and a proven track record in delivering commercial KPIs. This is an exciting opportunity to work in a dynamic market with a passionate team.