Brand Lead - Respiratory and Immunology

ASTRAZENECA UK LIMITED; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading biopharmaceutical company in London seeks a Brand Lead to drive marketing strategies for its Inhaled Asthma portfolio. The role involves leading cross-functional teams, ensuring alignment with field teams, and embedding omnichannel strategies into brand planning. Ideal candidates will have significant pharmaceutical experience and a strong track record in marketing leadership. This is an opportunity to make a meaningful impact on patient health outcomes.

Benefits

Empowerment to innovate

Opportunities for career development

Qualifications

• Significant pharmaceutical commercial experience with a strong performance track record.
• Experience in inhaled respiratory preferably Asthma.
• Proven success working closely with field team.

Responsibilities

• Drive the development and execution of marketing strategies.
• Lead cross-functional teams and business planning cycles.
• Own the single brand plan for Inhaled Asthma.

Skills

Pharmaceutical commercial experience

Inhaled respiratory experience

Sales management

Marketing leadership

Creative marketing capabilities

Understanding of NHS system

Job description

Are you a marketing leader with a successful track record of growing market share and optimally launching new products and brands?

What You’ll do

The Brand Lead will drive the development and execution of marketing strategies through cross-functional leadership to optimise the value of AstraZeneca’s portfolio and pipeline. You are responsible for the delivery of brand objectives and sales targets, operating within the defined resource value. Leading all aspects of marketing team outcomes, adjusting practices, crafting brand strategy for execution. Integrate omnichannel strategies into brand planning, engage with partners, influencers, and decision makers, and use insights for strategic decisions. You will lead cross-functional teams (IBEX, Medical, Policy, Access, Compliance, Finance) and business planning cycles. Your main accountabilities include:

• Responsible for and owns the single brand plan for Inhaled Asthma. Plans for future indications inc. launch planning and leads the brand planning process
• Leads the XF team (including IBEX, Medical, Policy, Access, Compliance, Finance)
• Responsible for and leads the process and inputs required for LRP and other business planning cycles
• Ensures omnichannel is embedded into the brand plan and planning process
• External engagement with key stakeholders, influencers and decision makers
• Uses insights and performance data to ensure strategic decision making is informed and agile to market shifts
• Responsible for close marketing & sales alignment, ensuring all aspects of the marketing plan meet the needs of field teams and customers

Qualifications

• Significant pharmaceutical commercial experience with a strong performance track record
• Experience in inhaled respiratory preferably Asthma
• Proven success working closely with field team, including sales management
• Understanding of NHS sustainability agenda and its impact on local market access
• Strong marketing leadership with a successful track record of growing market share
• Preparing for and successfully launching new products and brands
• Creative marketing capabilities together with rigorous commercial business sense
• Comprehensive understanding of the ABPI code of practice

Desirable Skills and Experience

• Good experience of the UK market, with its unique NHS system
• Sales management experience

At AstraZeneca, we ’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and spark your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society.

Business Area

We are on a journey to bring life‑saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear - shaping the future by spotting a scientifically‑led commercial opportunity and acting now to operationalise and scale it. We lead Commercial to provide solutions that make a difference in improving our patients experience and health outcomes. In Commercial Leadership we have to be accountable - a specialised team of trusted experts. We’re always nurturing and protecting our teams to remove any barriers to innovation and experimentation. At AstraZeneca, we believe in the potential of our people, and we’ll develop you beyond what you thought possible. There are countless opportunities to develop and grow with AstraZeneca - working with top people to build a diverse career and learn what Commercial looks like at its best. At AstraZeneca UK, we are committed to delivering against three missions:

• Accelerating the position of the UK as a global centre of excellence in life sciences
• Redefining healthcare through fast and equitable access to the most effective medicines, high quality care
• Delivering balanced leadership that prioritises healthy people, society and planet

Our head office in Pancras Square offers us the strongest possible platform to transform the lives of patients, as the country’s leading biopharmaceutical company. It brings AstraZeneca UK closer to our customers, partners and collaborators in the UK’s healthcare environment, as well develop greater collaboration with the wider AstraZeneca footprint. Are you ready to join a team that’s making a real impact on patients’ lives?