Brand Lead (Gastro)

Allergan; Maidenhead; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global biopharmaceutical leader in Maidenhead is seeking a Marketing Manager to lead the marketing function for key growth brands. The role includes defining and executing brand strategies, managing budgets, and leading a high-performing team. Ideal candidates should possess relevant strategic experience, strong leadership abilities, and a passion for marketing. AbbVie promotes an inclusive culture with excellent accessibility options in their UK offices.

Benefits

Accessibility features

Inclusive work environment

Employee well-being initiatives

Qualifications

• Relevant strategic and operational experience with a proven track record of success.
• Experience leading a marketing team and in-field sales experience.
• Demonstrated passion for marketing and strategy.

Responsibilities

• Lead marketing function and cross-functional matrix team for brand growth.
• Define, develop and deliver brand strategy and operational plans.
• Ensure execution of brand strategy aligned to global strategy.

Skills

High learning agility

Strategic ability

Insight-driven decision making

High impact leadership

Coaching and management skills

Job description

Overview

AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

An exciting opportunity to lead the marketing function and cross functional matrix team for 2 key growth brands. Responsible for defining, developing, and delivering the brand strategy and tactical operation plans, achieving defined metrics, and driving commercial performance through exceptional marketing execution and leading a high performing marketing team.

SUPERVISORY RESPONSIBILITY

• 3 Brand Managers
• Co-Leadership of cross-functional brand team

KEY DUTIES AND RESPONSIBILITIES

Brand Leadership

• Lead the matrix team\'s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
• Represent UK Affiliate with Global and Area marketing teams
• Communicate strategy and performance to senior local and global leadership
• Responsible for marketing budget allocation and overall budget management

Team Leadership

• Lead the marketing function including, personal development, performance management
• Creating a high performing cross-functional team culture where the AbbVie way of working can flourish
• Coaching marketers to become the best versions of themselves
• Developing marketers with stretch in-role assignments to build skills and experience
• Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed

Strategy Formulation

• Explore known unknowns with market research that provides meaningful insights to solve challenges
• Synthesis of data into insights to determine brand strategy through pre- to post-launch
• Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the cross-functional team
• Tell the story and \u2018sell\u2019 the strategy and ambition to the organization
• Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data

Execution

• Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.
• Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.
• Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups
• Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these

Innovation

• Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team

Qualifications

CAPABILITIES

• Demonstration of a high learning agility and emotional intelligence
• Strategic ability: synthesis of insights from data and tell the story
• Obsession with insight driven decisions
• Demonstrate an understanding of the challenges faced by our customers and patients and responding to this
• High impact leadership of a cross functional team and able to excel in a matrix environment
• The mindset to set ambitious goals and then innovate to achieve this
• Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders
• Able to coach, manage and lead through line management and through influencing where there is no direct authority
• Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
• Challenging the status quo to improve the ways of working and improving customer value

EXPERIENCE:

• Relevant strategic and operational experience and proven track record of success
• Leadership of marketing team
• In-field sales experience
• Demonstrated passion for marketing and strategy i.e. completed projects, further education
• Previous in field leadership experience preferential

BEHAVIOURS:

• High EQ & self-awareness
• People focused collaborative leader
• Curious learner mindset
• Excited to lead the cross-functional collaboration to solve a complex challenge
• Self-starter entrepreneurship

Additional Information

AbbVie\'s UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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