Brand Lead

Michael Page (UK); City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A prominent recruitment agency is seeking an experienced Brand Lead based in London to develop and execute marketing strategies for a medium-sized organisation in the FMCG sector. The ideal candidate will have over 10 years of relevant experience, strong analytical skills, and a deep understanding of the UK market dynamics. This role offers a competitive salary of up to £100K and a comprehensive benefits package.

Benefits

Competitive salary up to £100K

Comprehensive benefits package

Opportunities in FMCG industry

Qualifications

• 10+ years of experience in marketing roles, preferably in personal care or beauty industries.
• Proven ability to innovate and adapt to changing market needs.
• Experience in managing budgets effectively.

Responsibilities

• Develop and execute effective marketing strategy for the UK market.
• Lead cross-functional teams to align with business objectives.
• Design integrated marketing campaigns across various channels.

Skills

Brand management experience

Analytical skills

Cross-functional team management

Creative thinking

Understanding of UK market

Education

Relevant degree in Marketing, Business, or related field

Master's degree

Job description

About Our Client

This opportunity is with a medium-sized organisation operating in the FMCG sector. They are well-established and focus on delivering high-quality products to meet consumer demand, with a strong emphasis on innovation and market presence.

Job Description

• Develop and execute a robust marketing strategy tailored to the UK market, aligning with our global brand mission and values.
• Lead and inspire cross-functional team members in a matrix organisation, fostering collaboration and ensuring alignment with overall business objectives.
• Design and implement integrated marketing campaigns across digital, social, out-of-home, PR, and experiential channels to drive brand awareness and customer engagement.
• Collaborate with our retail team to bring our brand to life in-store.
• Analyse market trends and consumer insights to identify growth opportunities.
• Identify and establish partnerships with brand ambassadors, influencers, and creators to enhance brand visibility and engagement.
• Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals.
• Report on campaign performance and provide actionable insights to stakeholders.

The Successful Applicant

The successful Brand Lead should have:

• Proven experience in brand management, preferably within personal care, cosmetics, and/or beauty industries
• Expertise in managing cross-functional teams and external agencies.
• Excellent analytical skills to interpret data and inform decision-making.
• Creative thinking with the ability to innovate and adapt to market needs.
• A relevant degree in Marketing, Business, or a related field. A Master's degree is a plus.
• Deep understanding of the UK market and its unique consumer dynamics.
• 10+ years of experience in marketing roles, with a significant portion spent in both CPG and start up environments.

What\'s on Offer

• Competitive salary of up to £100K dependent on experience.
• Comprehensive benefits package to support your well-being.
• Opportunities to work with a well-regarded organisation in the FMCG industry.
• A permanent role based in London.

This is an exciting opportunity for a driven Brand Lead to make a significant impact. If you are ready to take the next step in your career, apply today!