Brand Insight Manager

Norton Blake Limited; Greater London; Hybrid; GBP 112,000 - 156,000; Full time

Job summary

Norton Blake Limited is seeking a Brand Insight Manager for an initial 3-6 month contract in London with hybrid working (3 days a week). You will turn complex brand and campaign data into actionable recommendations, collaborating with senior stakeholders and cross-functional teams across markets.

The role focuses on insights-led strategy, performance measurement, and centralised reporting to drive brand performance. Immediate start and IR35 considerations apply.

Qualifications

• Strong experience in brand analytics, marketing insights, marketing effectiveness or campaign analytics.
• Proven ability to turn data into commercially relevant insights and strategic recommendations.
• Strong understanding of campaign measurement and marketing performance.
• Experience working across multiple markets or within a global/regional organisation.
• Excellent stakeholder management and presentation skills, including exposure to senior marketing leadership.
• Experience developing measurement frameworks and supporting test-and-learn initiatives.

Responsibilities

• Develop brand-specific insights to support target setting and campaign evaluation across regional markets.
• Analyse performance across the marketing funnel, identifying benchmarks, trends and opportunities.
• Translate complex marketing data into clear strategic recommendations for senior stakeholders.
• Lead campaign performance reviews and ensure reporting delivers meaningful, actionable insights.
• Identify data capture and reporting issues and drive consistency across markets.
• Develop centralised reporting and presentations showcasing regional campaign performance.
• Build and implement measurement frameworks to support a strong test-and-learn culture.
• Partner with CRM, digital, website and wider marketing teams to improve brand performance.
• Conduct proactive analysis to identify growth opportunities and influence future brand strategy.
• Build strong relationships with senior brand and marketing stakeholders.

Skills

Brand analytics

Marketing insights

Campaign analytics

Stakeholder management

Cross-functional collaboration

Global/regional experience

Presentation skills

Test-and-learn

Job description

London/Hybrid (3 days a week)

3-6 Month initial

ASAP Start

Inside IR35

We're looking for an experienced Brand Insight Manager to join a major global organisation on an initial 3-6 month contract.

This is a strategic, insight-led role focused on turning complex marketing and campaign data into clear, actionable recommendations that improve brand performance. You'll work closely with senior brand stakeholders and cross-functional teams across multiple markets and regions.

Key Responsibilities:

• Develop brand-specific insights to support target setting and campaign evaluation across regional markets
• Analyse performance across the marketing funnel, identifying relevant benchmarks, trends and opportunities
• Translate complex marketing data into clear strategic recommendations for senior stakeholders
• Lead campaign performance reviews and ensure reporting delivers meaningful, actionable insights
• Identify data capture and reporting issues and drive greater consistency across markets
• Develop centralised reporting and presentations showcasing regional campaign performance
• Build and implement measurement frameworks to support a strong test-and-learn culture
• Partner with CRM, digital, website and wider marketing teams to improve brand performance
• Conduct proactive analysis to identify growth opportunities and influence future brand strategy
• Build strong relationships with senior brand and marketing stakeholders

What We're Looking For:

• Strong experience in brand analytics, marketing insights, marketing effectiveness or campaign analytics
• Proven ability to turn data into commercially relevant insights and strategic recommendations
• Strong understanding of campaign measurement and marketing performance
• Experience working across multiple markets or within a global/regional organisation
• Excellent stakeholder management and presentation skills, including exposure to senior marketing leadership
• Experience developing measurement frameworks and supporting test-and-learn initiatives
• Familiarity with marketing data and reporting platforms - Growth OS experience would be advantageous but is not essential
• Comfortable working in a fast-paced environment and navigating ambiguity