Brand Executive

The Keystone Group; Cookstown; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Professional development

Inclusive environment

32 days leave

Pension

Life Assurance

Healthcare Cashback plan

Enhanced family friendly policies

Cycle to Work Scheme

Employee Discounts

Recognition awards

Employee Assistance Programme

Job summary

Keyfix, part of the Keystone Group, is seeking a Brand Executive to drive marketing initiatives, elevate brand visibility and engage customers for high rise masonry accessories. You will work with a senior team to plan, deliver and optimize campaigns, ensuring on-time delivery and budget adherence.

Based on-site in Cookstown, you will manage social media, CRM communications and product launches, coordinating with agencies and suppliers to meet targets across channels.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Recent marketing/brand experience in manufacturing/construction sectors.
• Demonstrated social media management and campaign coordination.
• Knowledge of CRM platforms and email marketing tools.
• Ability to translate technical information into clear language.
• Strong project management and organisational skills.
• Passionate, hardworking with excellent communication and interpersonal skills.

Responsibilities

• Support development and delivery of integrated marketing campaigns, aligned with commercial objectives.
• Own creative development and oversee production from concept through final output.
• Coordinate video/CGI, copywriting, photography, design, and distribution.
• Plan and manage PPC campaigns and Google network activity.
• Coordinate email marketing and direct mail activities.
• Organise events, exhibitions, and point-of-sale material.
• Manage brand websites development and CRM-driven communications.
• Coordinate apprenticeship support with customers and engage external agencies.

Skills

Brand marketing

Campaign management

Social media management

Project management

Communication

Interpersonal skills

Content creation

Education

Bachelor's degree in Marketing/Business or related field

Tools

CRM platforms

Email marketing tools

Google Ads

Google Display & Remarketing

Job description

About the Role

As a Brand Executive you will play a key role in the development and execution of Keyfix's marketing strategies, enhancing brand visibility, and driving customer engagement across all high rise related masonry accessories. This position requires a dynamic professional with a proven track record in B2B marketing, a solid understanding of the construction industry, and experience in managing integrated marketing campaigns. Working alongside a Senior Marketing team you will support the planning, delivery and execution of key brand initiatives, ensuring projects are delivered on time, within budget and to a high standard.

Location: Cookstown

Working Hours: Monday to Thursday 8.45am-5.00pm and Friday 8.45am-3.30pm | On site

Occasional travel within NI, GB & ROI will be expected to help support and facilitate customer related events.

What you'll be doing

Brand Campaigns - support the development and delivery of integrated marketing campaigns, taking ownership of specific activities and ensuring alignment with commercial objectives.

• Creative Development - conceptual idea generation of visual and messaging through to final implementation;
• Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
• Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
• Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
• Direct Mail - database management, production of mailing materials, organising fulfilment;
• Events - organising event and exhibition attendance and displays;
• Point of Sale - agreeing format and message, organising and approving design, production and distribution;
• Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
• PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
• Email marketing - plan and co-ordinate e-alert activity.

Support the coordination of effective product launch strategies.

Support the co-ordination of ongoing development of brand websites.

Responsible for the effective use of CRM to enhance customer and consumer communications.

To ensure the coordination of the apprenticeship support programme with customers.

Effectively manage the work of external agencies and suppliers - creative, PR, digital - to ensure timely delivery of projects to budget, deadline and standards required.

To complete any other task as is reasonably requested.

What we're looking for

• Bachelor's degree in Marketing, Business, or a related field.
• Recent relevant experience within a marketing or brand-focussed role within a manufacturing/construction related sector.
• Demonstrable experience managing social media channels and coordinating marketing campaigns.
• Knowledge of CRM platforms and email marketing tools.
• Ability to understand highly technical information and communicate it in a simplified, accessible way.
• Strong project management and organizational skills with the ability to prioritise a varied workload
• Passionate and hard-working with excellent communication and interpersonal skills.

What We Offer

• Opportunities for professional development and career progression
• A supportive, values-driven and inclusive working environment
• Competitive salary and benefits package
• 32 days annual leave, increasing with service
• Pension
• Life Assurance
• Healthcare Cashback Plan
• Enhanced Family Friendly policies
• Additional employee benefits including, access to our Cycle to Work Scheme, Employee Discount Scheme, Employee Recognition awards, Employee Assistance Programme.

A bit about us

Keyfix, part of the Keystone Group of companies, specialises in the development of non-combustible masonry accessories and wall ties and fixings, complementing the complete cavity support solution for external masonry as part of the Keystone Group Steel Division.