Brand Development Manager - Dallas

Verto People, Ltd.; Portsmouth; On-site; GBP 89,000 - 119,000; Full time

Job summary

A leading HVAC organization is seeking a Brand Development Manager to drive dealer engagement and market share development. The ideal candidate has over 5 years of HVAC sales experience and strong leadership skills. Responsibilities include developing business plans, managing dealer recruitment, and executing training programs. The position offers a salary range of $120K – $160K, with additional bonuses and incentives.

Benefits

Medical, dental, vision, and life insurance

401K with company match

Qualifications

• 5+ years’ experience in HVAC sales, business development, or dealer program management.
• Proven ability to develop strategic plans and execute initiatives.
• Strong knowledge of dealer incentive structures and engagement programs.

Responsibilities

• Develop the annual HVAC business plan in alignment with divisional leadership.
• Create and manage new dealer recruitment programs and incentive structures.
• Establish and maintain divisional pricing strategies.
• Implement a dealer development training program for Territory Managers.
• Collaborate with Marketing to design and execute HVAC budgets and incentives.

Skills

HVAC sales

Program development

Leadership

Collaboration

Education

Bachelor’s degree in Business, Marketing, or related discipline

Job description

Brand Development Manager/Sales Manager/Commercial Sales Manager is required to join a leading HVAC organisation, driving dealer engagement, strategic growth initiatives, and market share development across the Central Division.

Brand Development Manager/Sales Manager/Commercial Sales Manager will be responsible for creating and implementing business plans, dealer recruitment programs, pricing strategies, and training initiatives to support both internal teams and external dealer partners.

An ideal Brand Development Manager/Sales Manager/Commercial Sales Manager will have a strong background in HVAC sales or program development, proven leadership skills, and the ability to collaborate across sales, marketing, and operations teams.

Package & Location:

• $120K – $160K base salary, plus bonus and incentives
• Medical, dental, vision, and life insurance
• 401K with company match
• Based in the Central Division (travel required across metro markets)

Brand Development Manager / Dealer Engagement Manager Responsibilities:

• Develop the annual HVAC business plan in alignment with divisional leadership
• Create and manage new dealer recruitment programs and incentive structures
• Establish and maintain divisional pricing strategies
• Implement a dealer development training program for Territory Managers (TMs)
• Streamline HVAC product offerings by branch to drive focus and improve inventory depth
• Collaborate with Marketing to design and execute HVAC budgets, incentives, and dealer engagement campaigns

Brand Development Manager / Dealer Engagement Manager Requirements:

• Bachelor’s degree in Business, Marketing, or related discipline preferred
• Minimum 5 years’ experience in HVAC sales, business development, or dealer program management
• Proven ability to develop strategic plans and execute complex initiatives
• Strong knowledge of dealer incentive structures, training, and engagement programs