Brand Designer

Propel; Slough; On-site; GBP 68,000 - 83,000; Full time

Job summary

Propel is seeking a Senior Brand Designer to own the brand craft across print and digital from central London. You will shape the visual language and lead design decisions that reflect a premium, editorial standard.

In this in-house role, you will collaborate closely with the CMO, refine the design system, and apply an AI-native approach to production while maintaining meticulous attention to typography, grids, and imagery.

Qualifications

• Extensive design experience with editorial and brand craft focus.
• In-house background essential, direct ownership of brand craft.
• Experience with luxury, premium consumer brands or similar context.
• Fluent in print and digital design, with tangible work to show.
• Hands-on command of Figma and the Adobe suite.
• AI-native mindset with opinions on tool usage and impact.
• Able to give and receive feedback without jargon.

Responsibilities

• Own the craft on client-facing surfaces - print, presentations, events, digital touchpoints.
• Tighten and maintain the design system: type, grid, colour, photography and templates.
• Design for physical objects and spaces as fluently as screens (print, gifting, signage, environments).
• Treat regulatory constraints as design problems to solve, not obstacles.
• Bring AI-native production concepts to improve efficiency and output quality.
• Brief and art-direct external partners to deliver on-brand output with minimal rescue.

Skills

Figma

Adobe suite

AI-native mindset

Brand craft

Tools

Adobe Creative Suite

Job description

(Senior) Brand Designer | Luxury / UHNW | central London | up to £75k

We're partnering with a fast-growing consumer scale-up operating in a genuinely premium, high-value space, serving an audience that's accustomed to the very best and rarely impressed by the ordinary.

Some businesses spend heavily to get that attention. This one has grown almost entirely through word of mouth, referrals and recommendations from clients who've had a genuinely excellent experience, no big marketing engine behind it, just reputation doing the work. That's rare, and it means the bar for quality was already high before this role even existed.

Now, at a genuinely exciting point in its growth, a new CMO has come in with a mandate to take the brand further still. The best luxury brands don't shout, they hold a line so consistently that quality becomes the whole message, hairline rules, whitespace, type doing the work rather than colour or ornament, across everything from a single slide to a full print piece. This hire is central to holding that bar as the business scales.

Why this role:

• Join an established, growing business with real momentum and the backing to invest properly in brand
• Genuine ownership over how a premium brand looks and feels across every surface, not one slice of it
• Work closely with a newly appointed CMO shaping the next chapter of the brand
• Rare level of trust and autonomy for a hands‑on maker, not just a directing seat

What you'd be doing:

• Owning the craft on every client‑facing surface - print materials, presentations, event environments, digital touchpoints - end to end, not briefing someone else to make it
• Tightening and maintaining the design system: type, grid, colour, photography and templates that let the wider team produce work which still looks considered
• Designing for physical objects and spaces as fluently as for screens - printed matter, gifting, signage, event environments
• Treating tricky constraints (compliance, regulation, sign-off processes) as a design problem to solve properly, not something to work around
• Bringing an AI‑native approach to production - concepting, versioning, resizing - so more of your time goes into the thinking and less into the mechanics
• Briefing and art‑directing external partners (photographers, printers, agencies) well enough that the output needs little rescuing

What we're looking for:

• Extensive previous design experience, with a portfolio that shows editorial and brand craft rather than campaign volume
• In‑house background essential, you've owned brand craft directly rather than art‑directed it from a distance
• Experience with a luxury house, gallery, museum, serious publication or premium consumer brand, or a genuine feel for that register even without the exact background
• Equally fluent in print and digital, with physical work you can point to: something printed, bound, packaged or installed
• Hands‑on command of Figma and the Adobe suite
• An AI‑native mindset, with real opinions on where these tools sharpen the work and where they flatten it
• Comfortable giving and taking feedback, and explaining a design decision without jargon or defensiveness

This is probably not for you if:

• You need a team beneath you to get the work made, you find restraint frustrating rather than freeing
• You'd rather sit a step removed from the business than close to it day to day
• You prefer fully remote working with no in-office collaboration

Practical details:

• Portfolio essential as part of the application
• 4 days a week in central London office
• Salary up to £75,000 dependent on experience