Brand Designer

Yoti; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid working (1 day in office)

Health cover

Enhanced pension

Enhanced sick pay

Life assurance

EV Salary Sacrifice

Cycle to Work

25 days leave + Birthday Off

Yotiversary days

Professional development budget

Volunteer time

Job summary

Yoti in London is seeking a Brand Designer to craft engaging advertising and marketing assets across digital and offline channels, translating briefs into compelling creative concepts while upholding a strong brand identity.

In this hybrid role you’ll work in the office one day per week, collaborate with product teams, develop visuals for web, social, and campaigns, and help shape Yoti’s visual language with a focus on clear, accessible design.

Qualifications

• Experience designing advertising and campaign assets across digital and offline channels.
• Ability to adapt concepts across formats and sizes while maintaining a consistent visual idea.
• Strong understanding of visual hierarchy, typography and brand systems.
• Excellent attention to design detail and presentation of concepts to stakeholders.

Responsibilities

• Translate campaign briefs into clear, compelling creative concepts.
• Own design projects from brief to delivery, managing priorities and timelines.
• Create advertising assets across web, mobile, social and offline channels.
• Create motion, video and social-first content for advertising and digital channels.
• Design presentations, pitch decks and other communications.
• Collaborate with product teams to support design across Yoti’s digital products.
• Design webpages and landing pages to support marketing campaigns.
• Create branded illustrations to bring Yoti’s brand personality to life.
• Contribute to development of Yoti’s visual language and brand consistency.
• Collaborate with stakeholders and share design thinking in workshops and meetings.
• Explore AI tools to improve creative workflows and output quality.

Skills

Brand design

Adobe CC

Figma

Typography

Motion graphics

Video editing

Illustration

Presentation skills

Tools

Illustrator

Photoshop

After Effects

Figma

Job description

Born in 2014, Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are. The Yoti app was designed with privacy at its core, giving people a secure way to prove their identity and share third-party credentials with organisations and other people.

Today, we have over twenty million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age verification and estimation, e-signing, AI anti-spoofing technologies and we continue to think of innovative new offerings.

From day one, we’ve been working to fix an outdated identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people. We are committed to solving identity problems through grassroots research and social purpose initiatives.

Our dedication to our mission and our team is why Yoti was proudly named one of the Sunday Times Best Places to Work 2026.

More about this Team and Project

The Yoti Brand Designer will create engaging advertising, campaign and marketing assets across digital and offline channels. You’ll use design to build awareness of Yoti’s products, support customer acquisition, and communicate our key messages clearly and effectively, while maintaining a strong and consistent brand identity.

In this hybrid role, you will be expected to work in the office one day per week.

Key Responsibilities

• Translate campaign briefs, audience insights and strategic objectives into clear, compelling and effective creative concepts.
• Take ownership of design projects from initial brief through to final delivery, managing priorities, timelines and feedback across multiple projects.
• Create advertising and campaign assets across web, mobile, social media and offline channels.
• Create motion, video and social-first content for advertising and digital channels.
• Design presentations, pitch decks and other internal and external communications.
• Collaborate with product teams to support design across Yoti’s digital products and experiences.
• Design webpages and landing pages to support marketing campaigns and customer acquisition.
• Create visual assets and branded illustrations that simplify complex concepts and bring Yoti’s brand personality to life.
• Contribute to the development of Yoti’s visual language, ensuring brand quality and consistency across customer and internal touchpoints.
• Collaborate with stakeholders across the business, communicating design thinking clearly and contributing to design discussions, workshops, demos and knowledge-sharing.
• Explore and share AI skills, tools and techniques to improve creative workflows and the efficient production of high-quality, brand-consistent work.

Knowledge, Skills & Experience

• A desire to be part of something innovative and help shape new ideas and approaches.
• Ability to manage multiple projects and priorities, working independently while knowing when to seek guidance or collaborate with others.
• Experience designing advertising and campaign assets across digital and offline channels, with the ability to adapt creative concepts across different formats, channels and sizes while maintaining a consistent visual idea.
• Experience creating motion, video and social-first content for advertising and digital channels.
• Strong understanding of visual hierarchy, typography, composition, layout and brand systems, with excellent attention to design detail.
• Strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, After Effects) and Figma.
• Familiarity with generative AI tools and prompt writing, with an interest in using AI to explore ideas, develop creative concepts and improve creative workflows.
• Experience designing responsive websites, landing pages and digital experiences.
• Illustration skills, with the ability to create branded illustrations for marketing materials and digital products.
• Clearly communicate and present creative concepts to stakeholders, incorporating feedback while advocating for effective design solutions.
• A willingness to learn, embrace feedback and provide constructive feedback to others within the team.

Interview Process

Stage 1 - Call withTalent acquisition team member (30 minutes)

Stage 2 - Interview with Design Leads (45 minutes)

Stage 3 - Design Task

Stage 3 - Final interview with Design Leads (1 hour)

What’s in it for you?

Flexibility & Balance

• Hybrid Working: Enjoy the best of both worlds with a blend of home working and time spent in our central London, dog-friendly office.
• Core Working Hours: We focus on outputs, not clock-watching. Our core hours support the flexibility you need for a genuine work-life balance.
• Work from Anywhere: Want a change of scenery? Take advantage of our policy to work remotely from abroad for short periods.

Health & Financial Peace of Mind

• Comprehensive Health Cover: Private medical insurance that includes full dental and optical care via Aviva.
• Enhanced Pension: After three years of service, we offer to enhance your employer pension contributions to help you secure your future.
• Enhanced Sick Pay: You’ll have eight days of Sick Pay each calendar year, for both mental and physical health issues.
• Life Assurance: Peace of mind for you and your loved ones with our company-funded life assurance policy.
• Electric Vehicle Salary Sacrifice Scheme: Drive a brand-new electric vehicle and save up on lease costs by paying directly from your gross, pre-tax salary.
• Cycle to Work Scheme: Save money on a brand-new bike, e-bike, or safety equipment through tax-free salary deductions.

Leave and Wellbeing

• Generous Annual Leave: 25 days holiday as standard, plus your Birthday Off to celebrate properly.
• "Yotiversary" Days: Loyalty rewarded - earn up to three additional paid days off based on your length of service.
• Enhanced Parental Leave: We support growing families with up to six months’ fully paid maternity leave, 2 weeks of paid paternity leave plus a further four weeks of enhanced flexibility and time off, and enhanced parental provisions. Feel free to ask for more details!
• Wellbeing Support: Access to trained, in-house Mental Health First Aiders whenever you need a confidential chat, plus a fully comprehensive Employee Assistant Program.

Growth and Giving Back

• Personal Development Budget: A dedicated, individual training budget to spend on your professional growth, plus quarterly YOTI Afternoons dedicated entirely to your professional development.
• “Selfie Time": Paid time off every year to focus on volunteering, charity work, or personal passion projects.
• Matched Fundraising: Double your impact - we match charitable fundraising contributions made by our team.
• Unpaid Sabbatical: Career breaks available for long-term travel or personal resets after continuous service.

This is a great opportunity to join a company that is leading the way for innovative and responsible identity verification. We’re looking for people who can adapt to a fast-paced environment, as well as champion our brand and what we stand for. We value a positive attitude and people who have a collaborative, creative and transparent approach to solving problems.

AI Usage during the recruitment process

Please read our AI Usage in Recruitment policy to know more about how Yoti uses AI in the recruitment process and our stance on how candidates can use AI during the interview process.

We believe in equal opportunities

It takes a diverse community of passionate, talented and committed people to build a simpler, more secure way of proving identity. We’re an equal opportunity employer, so we welcome applications from people of all backgrounds, with different outlooks and

experiences.

We are proud to be a Disability Confident employer and we’re committed to making our recruitment process as inclusive and accessible as possible.

If you have a disability or long-term condition and need any adjustments or support during the application or interview process, please let us know — we’ll do everything we can to support you and to enable you to bring your best self to our hiring process.

If your application is successful please be aware that as part of our pre-employment checks:

• We will check your details against fraud prevention databases
• We will check identity; address match; PEPs and sanctions; bank validation, verification, fraud checks, negative data (CCJ, bankruptcy)
• If our investigations identify fraud or other criminal offences both when applying for a job and during your employment, we will record the details on the relevant fraud prevention databases. This information may be accessed from the UK and other countries and used by law enforcement agencies and other organisations to prevent fraud.
• Please contact [e-mail] to get information on which fraud prevention databases we use.

For more information about how we manage your data please read our Applicant Privacy Notice.