Brand designer

Critical Playground LLC; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Equity

Job summary

Adfin is seeking its first in-house designer to own and evolve the design across marketing, product and web. You will lead the visual language for the website, campaign pages, paid and social assets, as well as event materials and prints.

You will collaborate with product designers to translate UI into compelling campaign materials, edit video and create motion assets, and maintain the design system. A portfolio showing cross-channel design thinking is essential.

Qualifications

• Portfolio showing cross-channel design thinking, not isolated assets.
• Shipped websites with strong visual craft and brand thinking.
• Brand, marketing and web work with attention to typography, layout and motion.

Responsibilities

• Design and ship pages on adfin.com: landing, campaign, product pages.
• Create campaign assets across paid, social, email and web.
• Develop the visual language: typography, layout, imagery, motion.
• Collaborate with product designers to translate UI into campaign materials.
• Edit video, build motion assets and retouch photography for LinkedIn, demos and events.
• Design event and print materials: stands, banners, flyers, one-pagers.
• Build sales decks and templates for the team to reuse.
• Adapt work across formats and devices with consistency and accessibility.
• Maintain the design system and asset library.
• Use AI tooling to speed up workflows.

Skills

Cross-channel design

Web design

Brand thinking

Motion/Video editing

Tools

Figma

Adobe Creative Cloud

Job description

About Adfin

Adfin is an agentic finance platform, backed by Index Ventures. We combine next-generation payments infrastructure with AI to help finance teams get paid faster. That's the platform we've built. Next we're building the agentic platform for money movement.

Where you'd sit

This is our first in-house design hire. Design has been split between marketing, product and freelance support so far, and we want one person owning and evolving it.

You'd join the marketing team, but work with every function of the business. Our brand and tone of voice were built with Pentagram, so the foundations are set. How they get used across everything we make is the open part.=

The role

Mainly digital and web: the website, campaign pages, paid and social, email, product demos. You'd also cover events and print when they come round, which at Adfin means stands, banners and one-pagers a few times a year.

What you'll do

• Design and ship pages on adfin.com: landing pages, campaign pages, product pages
• Design campaign assets across paid, social, email and web
• Develop the visual language: typography, layout, imagery, motion
• Work with product designers to translate product UI into campaign materials
• Edit video, build motion assets and retouch photography for LinkedIn, demos and event recaps
• Design event and print material: stands, banners, flyers, one-pagers
• Build sales decks and templates the rest of the team can use on their own
• Adapt work across formats and devices, holding consistency and accessibility throughout
• Maintain the design system and the asset library
• Use AI tooling where it speeds the work up

What we're looking for

• A portfolio showing cross-channel design thinking, not isolated assets
• Shipped websites, strong on visual craft and brand thinking
• Brand, marketing and web work rather than mostly product and UI
• A sharp eye for type, layout, colour, cropping and motion
• An understanding of hierarchy, clarity and responsive design
• Experience working with engineers to get designs built as they were designed
• Designs you've taken to production yourself, AI-assisted or not
• Sharp attention to detail with Figma and Adobe Creative Cloud

We're open on background: in-house, agency, self-taught, graduate, or several years in. We'll be looking mainly at the portfolio.

Location and working pattern

We value working together in person. Aside from travel, this is a full-time in-office role. The office is near Buckingham Palace, with an exceptional sandwich shop and a pub round the corner, and a ping pong table of our own.

What will an offer look like?

• Competitive salary
• Equity