Brand Design Lead

Paddle; United Kingdom; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading SaaS company is seeking a Brand Design Lead to shape its brand through impactful design. This senior role involves leading major campaigns and mentoring designers while working remotely. Ideal candidates will have strong conceptual design skills and experience in high-impact campaigns. The company offers a supportive and inclusive culture with attractive benefits, including unlimited holidays.

Benefits

Attractive salaries

Stock options

Unlimited holidays

Paid family leave

Qualifications

• Strong campaign experience and motion fluency.
• Experience working on high-impact brand systems.
• Skilled in Figma, After Effects, and directing creative partners.

Responsibilities

• Lead the creative development of brand campaigns.
• Translate marketing strategy into visual storytelling.
• Mentor and inspire designers to raise creative standards.

Skills

Conceptual design

Campaign experience

Motion fluency

Figma

Tools

After Effects

Job description

Location

UK

Employment Type

Full time

Location Type

Remote

Department

Commercial Marketing

What do we do?

Paddle offers SaaS companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally.

The Role:

We’re looking for a Brand Design Lead to help shape the next chapter of Paddle’s brand.

You’ll lead design across our biggest campaigns and launches, translating strategy into bold, crafted creative that elevates how Paddle shows up in the world. From digital experiences and motion to events and product storytelling, you’ll bring creative leadership and deep craft to the heart of a small, high‑performing team.

This is a senior individual contributor role for a designer who can move comfortably between concept, direction, and execution — setting the creative standard for others while staying hands‑on with the work. You’ll pair exceptional design judgement with motion expertise, helping define how our brand moves, feels, and connects across every touchpoint.

What you’ll do:

• Lead the creative development of major brand campaigns, launches, and hero moments.
• Translate brand and marketing strategy into bold, crafted, and cohesive visual storytelling across channels.
• Partner closely with the Head of Creative and Copywriter to concept and execute integrated campaigns.
• Define the motion principles, visual rhythm, and system guidelines that bring the brand to life dynamically.
• Mentor and inspire internal and external designers, raising the standard for creative quality, motion, and design systems.
• Collaborate across Marketing, Product, and People teams to ensure brand consistency and impact.
• Push creative boundaries while keeping clarity, scalability, and storytelling at the core.
• Experiment with new tools, AI, and automation to drive both craft and efficiency.

We’d love to hear from you if you are:

• A conceptual designer with strong campaign experience and motion fluency.
• Experienced working on high‑impact brand and campaign systems — in‑house or agency.
• Skilled in Figma, motion tools (After Effects or similar), and comfortable directing creative partners.
• Obsessed with craft, clarity, and cohesion — ensuring design scales without losing distinction.
• Able to balance creative ambition with operational efficiency.
• Collaborative, proactive, and confident presenting to senior stakeholders.
• Curious about new creative technologies, AI, and design systems at scale.
• Excited to help shape the creative identity of a fast‑growing, global brand.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed.

We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

Exceptional Together

Execute with impact

Better than Yesterday

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well‑being initiatives.

We are a ‘digital‑first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months of paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.