Brand Design Lead

Blockchain.com; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading cryptocurrency platform is seeking a Brand Design Lead to shape its visual identity and creative direction. The role involves defining the brand across digital and physical touchpoints, leading design teams, and ensuring design consistency. Candidates should have over 8 years of experience in brand design, particularly in tech or fintech, and be proficient in tools like Figma and Adobe Creative Suite. This position requires a blend of strategic leadership and hands-on creativity, with an attractive compensation and perks including equity and flexible working arrangements.

Benefits

Meaningful equity

Unlimited vacation policy

ClassPass membership

Budgets for learning and professional development

Qualifications

• 8+ years of brand design experience focusing on tech, crypto, or fintech.
• Proven leadership experience managing design teams.
• Exceptional eye for detail with an understanding of design trends.
• Hands-on expertise as an individual contributor.

Responsibilities

• Lead brand strategy ensuring visual identity consistency across channels.
• Develop and maintain brand design systems.
• Drive innovation by staying ahead of design trends.
• Mentor and collaborate with design teams to align with business goals.
• Own high-impact campaigns and elevate brand moments.

Skills

Brand design experience

Leadership experience

Detail orientation

Systems thinking

Figma proficiency

Adobe Creative Suite proficiency

Creative boundaries pushing

Education

Relevant degrees in design or similar fields

Tools

Figma

Adobe Illustrator

Adobe Photoshop

Framer

Rive

Job description

is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011 has earned the trust of over 90 million wallet holders and more than 40 million verified users facilitating over $1 trillion in crypto transactions.

We’re seeking a visionary Brand Design Lead to shape the visual identity and creative direction of one of the world’s leading cryptocurrency platforms. This role is pivotal in defining how our brand is perceived across every touchpoint—digital, physical, and beyond. You’ll balance strategic leadership with hands‑on creativity to ensure our brand remains cohesive, innovative, and aligned with our mission to redefine finance.

What you will do

• Lead Brand Strategy: Define and evolve the brand’s visual identity ensuring consistency across all channels (web, app, social media, events, and more).
• Build Scalable Systems: Develop and maintain comprehensive brand design systems including style guides, iconography, and motion design to scale our brand across platforms.
• Drive Creative Innovation: Stay ahead of design trends and push boundaries to create a brand that feels modern, trustworthy, and forward‑thinking.
• Mentor & Collaborate: Lead a team of designers fostering a culture of creativity and excellence. Partner with product, marketing, and engineering teams to align design with business goals.
• Elevate Brand Moments: Own high‑impact campaigns, events and launches with standout creative work that resonates with our global audience.
• Balance Vision & Execution: Contribute directly to design projects while guiding strategic decisions that reflect our brand’s core values.

What you will need

• 8+ years of brand design experience with a focus on building and scaling visual identities for tech, crypto, or fintech companies.
• Proven leadership experience managing, mentoring, and growing design teams.
• Exceptional eye for detail with a deep understanding of design trends, movements, and best practices.
• Strong systems thinking with experience building and maintaining scalable design systems.
• Hands‑on expertise as an individual contributor who still loves to create.
• A standout portfolio that demonstrates your range, craft, and creative thinking.
• Proficiency in industry‑standard tools including Figma, Adobe Creative Suite (Illustrator, Photoshop), Framer, and ideally Rive.
• Specialization in a particular design discipline (e.g., 3D work, motion design, illustration) is a strong plus.
• Someone who geeks out over the latest design tools, techniques and creative possibilities.
• Crypto or fintech experience is a bonus but not essential; we value design talent above all.

What makes you stand out

• You’re equally comfortable leading strategy and diving into the craft.
• You have a passion for pushing creative boundaries and aren’t afraid to challenge conventions.
• You’re a natural mentor who elevates the work of everyone around you.
• You thrive in fast‑paced environments and can balance multiple priorities.
• You bring energy, curiosity and a genuine love for great design.

Compensation & Perks

• Full‑time salary based on experience and meaningful equity in an industry‑leading company.
• This is a role based in our London office with a mandatory in‑office presence four days per week.
• Work‑from‑Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
• ClassPass membership.
• Budgets for learning & professional development.
• Unlimited vacation policy; work hard and take time when you need it.
• Apple equipment.
• The opportunity to be a key player and build your career at a rapidly expanding global technology company in an emerging field.
• Flexible work culture.

If you’re a creative leader ready to make your mark on the future of crypto, we’d love to see your portfolio and hear from you.

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal‑opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit and business needs at the time.

Your personal data will be processed for the purposes of managing our recruitment and hiring activities, including setting up and conducting interviews and tests for applicants, evaluating and assessing results, and as otherwise needed in the recruitment and hiring processes. This processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by us, which are the solicitation, evaluation and selection of applicants for employment.

Your personal data may be shared with Greenhouse Software Inc., a cloud services provider located in the United States of America. Accordingly, if you are located outside the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that U.S. data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer is subject to appropriate additional safeguards under the standard contractual clauses.

Your personal data will be retained as long as necessary to evaluate your application for employment. Under the GDPR you have the right to request access to your personal data to request rectification, erasure or restriction of processing, and you may lodge a complaint with an EU supervisory authority.

Employment Type: Full Time
Experience: Years
Vacancy: 1