Brand Copywriter - Growth

Lawhive; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading legal tech company in London is seeking a Brand Copywriter to shape its voice and messaging. The role involves creating compelling content that promotes the company's AI-driven legal services. Ideal candidates should have over 3 years of B2B copywriting experience, exceptional communication skills, and a strong understanding of content marketing. Join a passionate team and enjoy benefits like equity options and 34 holiday days.

Benefits

34 Holidays (25 days annual leave + birthday off + bank holidays)

Equity (Share Options)

Pension

Regular team building activities

20% off legal fees through Lawhive

Qualifications

• 3+ years of B2B brand copywriting experience, ideally within legal tech.
• Proven portfolio with B2B web copy, case studies, and thought leadership content.
• Strong understanding of digital analytics tools.

Responsibilities

• Develop engaging, on-brand copy for B2B campaigns across multiple channels.
• Translate complex legal concepts into clear narratives for business audiences.
• Collaborate with teams to drive integrated GTM campaigns.

Skills

B2B brand copywriting experience

Exceptional written and verbal communication skills

Content marketing understanding

SEO knowledge

Cross-functional collaboration

Job description

About Lawhive

We’re on a mission to make sure everyone has access to the law.
Lawhive is an online platform for consumers and small businesses to get legal help for a fraction of the cost of a law firm. Our platform combines regulated human lawyers collaborating alongside the world’s first AI lawyer, specifically built for consumer legal work.
Equal access to the law is one of the biggest and most pressing unsolved problems in society today. We’re passionate about leveling the playing field and believe access to the law should be a basic utility in society.
Our AI lawyer Lawrence is built on top of our own fine tuned LLM and recently passed the UK’s bar exam equivalent.
We’re backed by some of the top US and UK VC funds including Google Ventures, Balderton Capital and TQ Ventures. We recently secured a $40M Series A funding round to facilitate international expansion and to grow our team, representing one of the five largest Series A rounds in Europe for 2024.

About the Role

As part of our newly established Growth squad, our Brand Copywriter will be responsible for shaping the voice and messaging that defines our brand to global audiences. Partnering with marketing, product and leadership, you’ll craft compelling written content that showcases Lawhive’s offerings, our AI platform and their impact in the market, as well as establishing us as thought leaders across the legal industry and communicating our vision for democratised, AI-driven legal services.

What You’ll Do

• Develop engaging, on‑brand copy for B2B campaigns across socials, website, emails, product collateral and sales enablement materials
• Translate complex legal and technical concepts (including our AI lawyer) into clear, accessible narratives for business decision‑makers
• Collaborate with Growth, Product, and Design teams to drive integrated GTM campaigns and thought leadership
• Write case studies, blog posts, and client testimonials that showcase Lawhive’s value to business clients
• Maintain consistent brand voice, adapting messaging for various channels and audience segments
• Partner with stakeholders to refine messaging strategies that accelerate B2B leads, partnerships, and pipeline growth
• Optimise content for SEO and conversion, measuring impact and iterating as needed.
• Stay informed on industry trends and the legal technology landscape, ensuring Lawhive’s B2B content remains fresh and credible.

Requirements

• 3+ years of B2B brand copywriting experience, ideally within legal tech, SaaS, tech, or a high‑growth startup
• Exceptional written and verbal communication skills; mastery in adapting tone/voice for different channels
• Demonstrated ability to turn technical or legal information into persuasive, brand‑aligned messaging for business audiences
• Proven portfolio with B2B web copy, case studies, sales collateral, and thought leadership content
• Strong understanding of content marketing, SEO, and digital analytics tools
• Cross‑functional collaboration skills, with experience working closely with marketing, product, and sales teams
• Self‑starter mindset with relentless attention to detail and a passion for Lawhive’s mission

UK Benefits

• ✈️ 34 Holidays (25 days annual leave + your birthday off + bank holidays in England)
• 💰 Equity (Share Options)
• 💰 Pension
• ⛳️ Regular team building activities and socials!
• 💷 20% off legal fees through Lawhive

US Benefits

• 🩺 Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover
• ✈️ Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave
• 💰 401k: Matching contribution up to 2% of salary
• 💰 Equity: Options in Lawhive LTD