Brand Communications Specialist

Kia UK; Walton-on-Thames; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading automotive brand is seeking a Brand Communications Specialist to drive national marketing campaigns and manage digital strategies. The role requires a self-starter with strong project management skills and a strategic mindset. Ideal candidates will have experience with digital paid media, be innovative, and possess excellent communication abilities. This position is based in Walton-on-Thames and offers a hybrid working model along with a comprehensive benefits package.

Benefits

Flexible working hours

Hybrid working (up to 2 days remote)

Employee Car Scheme

Free onsite meals

Private Medical Care

Annual Health Checks

Pension with enhanced employer contribution

24 days Annual Leave

Wellness benefits

Enhanced parental leave

Qualifications

• Strong agency and project management skills comfortable handling multiple priorities.
• Excellent interpersonal and communication skills to engage with stakeholders.
• Highly numerate and digitally fluent with MS Office skills.

Responsibilities

• Drive national campaigns and manage a full-funnel marketing strategy.
• Own the rollout of in-market campaigns ensuring seamless execution.
• Lead programmatic campaigns targeting in-market buyers.
• Champion Kia UK’s business objectives and electrification strategy.

Skills

Self-starter

Strategic focus

Agency and project management skills

Commercial acumen

Evaluation driven

Interpersonal and communication skills

Numerate and digitally fluent

Detail orientated

Education

Educated to degree or equivalent level

Tools

MS Word

PowerPoint

Excel

Job description

Brand Communications Specialist

(Permanent Full‑Time)

Welcome to Kia UK!

About Us

Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments and was the fourth most popular UK car brand in 2024. With 190 Kia Dealers across the country Kia is now widely known for its advanced electrified products offering the technology of tomorrow today. Spearheading this charge are award‑winning products including the fully electric EV6 Kia’s first dedicated electric vehicle the 2024 World Car of the Year the EV9 and the 2025 World Car of the Year the all‑new electric compact SUV the EV3!

Kia UK has consistently grown for over 30 years supported by bold design quality products and ever‑evolving customer service. By 2027 the brand aims to offer no less than nine fully electric vehicles in the UK a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces 2025 by Great Place To Work and also ranked in the 2025 Best Workplaces for Development and Wellbeing. Kia employees reported positively on areas such as working atmosphere trust in management corporate strategy pride in working for the company benefits facilities and much more!

The Role

The Brand Communications Specialist will play a pivotal role in shaping how the brand connects with audiences nationwide. You’ll be the driving force behind development and implementation of In‑Market national campaigns including In‑Market Secondary Model Support and Handraisers as well as Paid Search while supporting the Brand Communications Manager (BCM) across a wide spectrum of exciting projects from Product Placement to Brand Partnership to delivering a full funnel marketing strategy.

In‑Market Strategy

Planning

Support the BCM to develop a full‑funnel digital strategy building media and creative roadmaps and acting as our in‑house digital expert. Stay ahead of the latest trends while fostering strong relationships with key digital partners.

Implementation

Own the rollout of In‑Market campaigns from agency briefing media and creative execution to legal approvals ensuring seamless delivery across all channels and within budget.

Social

Work with the Social Media Lead and agencies to generate high performing creative assets tapping into innovative formats on platforms.

Programmatic

Lead programmatic campaigns to target in‑market buyers optimising creative and targeting to achieve measurable results.

Affiliates

Expand and manage affiliate partnership programme to boost lead generation ensuring compliance and performance.

Paid Search

Drive Kia’s Paid Search (PPC) strategy increasing visibility among active car buyers and Kia products across the search landscape while exploring new search opportunities. Coordinate with key stakeholders to ensure accuracy of information and campaigns.

Performance Monitoring & Optimisations

Set measurable KPIs and continually optimise campaigns for efficiencies and conversions with a focus on lead and traffic quality. Review performance data implement test‑and‑learn initiatives and feed insights into future campaigns for continuous improvement.

Supporting Brand Power

Champion Kia UK’s business objectives brand purpose and electrification leadership strategy.

Brand Partnerships and other Brand Initiatives

Collaborate with the Social Media Lead to maintain consistency and continuity across digital touchpoints.

About You

Education

Educated to degree or equivalent level.

Skills (Essential)

• Self‑starter ready to take ownership drive initiative and see projects through.
• A strategic focus with the ability to balance a big picture vision with operational detail.
• Strong agency and project management skills comfortable handling multiple priorities at once.
• Commercially astute with an ability to spot opportunities in existing and new media channels.
• Evaluation driven and planning skills with an ability to think creatively.
• Excellent interpersonal and communication skills to engage with stakeholders at all levels.
• Highly numerate and digitally fluent with confident use of MS Word PowerPoint and Excel.
• Detail orientated organised and committed to delivering excellence.

Experience (Desirable)

• Knowledge of digital paid media and programmatic channels (incl. Paid Search) from planning to activation.
• Familiarity with Data Privacy Agreements Adobe Analytics and SEO.

We recognise that there may be a number of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t exactly match what we’ve outlined in the role description. If you think you could be a good fit for this role we’d love to hear from you!

The Benefits

• Flexible working hours (core hours between 10:00am‑3:00pm).
• Hybrid working (up to 2 days a week remote working pro rata).
• Employee Car Scheme (car lease insurance all included from £85 / month).
• Onsite Chef – free lunch every day.
• Private Medical Care (Vitality).
• Annual Health Checks and free flu jabs offered onsite.
• Private Dental Care (Denplan 0 excess).
• Pension with enhanced employer contribution.
• Income Protection & life Assurance.
• Critical Illness Protection.
• 24 days Annual Leave Bank Holidays.
• Wellness benefits including cycle to work scheme free eye tests employee assistance programme Mental Health First Aiders and more.
• Financial hub providing free financial guidance and support.
• Enhanced Maternity Adoption and Shared Parental Leave (up to 6 months full pay).
• Enhanced Paternity Leave.
• Free weekly yoga football and badminton clubs.
• Pool tables dart board and massage chairs on site.
• Opportunity to get involved & give back via our charity partners.
• Birthday Vouchers.
• Celebrations such as our Spring Ball Christmas events Social Club and much more!

Location / Travel

The Kia UK Head Office is based in Walton‑on‑Thames just a 5‑minute walk from the station. We also have plenty of on‑site parking for drivers including EV charging ports.

There is step‑free access throughout the building but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.

Interview Process

1. CV review.
2. Teams interview.
3. Face‑to‑face interview.

We are committed to providing an inclusive and accessible recruitment process. We understand that every candidate is unique and we welcome the opportunity to make reasonable adjustments to ensure that all individuals can fully participate in our interview process. If you require any adjustments or support to facilitate your interview please do not hesitate to reach out to Georgia Hope ( ) . We are happy to discuss your needs and make arrangements that support your participation to best showcase your skills and qualifications.

At Kia we are committed to employing the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and thereby not discriminating against any person because of gender race ethnicity age sexual orientation religion belief or disability.

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding