Brand Business Development Manager

Informa Plc; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global B2B events company in Greater London seeks a Business Development Manager to spearhead growth in the e-learning sector. This role involves developing brand partnerships, maintaining client relationships, and achieving sales targets. Candidates should have a strong track record in sales, preferably in e-learning, alongside excellent negotiation and analytical skills. Emphasizing inclusivity, the company offers a flexible working environment and attractive benefits including annual leave and career development opportunities.

Benefits

Great community culture

Career development opportunities

Flexible personal benefits

25 days annual leave

Qualifications

• Proven track record in achieving sales targets, preferably in e-learning sectors.
• Experience in consultative selling with a focus on solutions.
• Strong understanding of educational content's value to learners.

Responsibilities

• Develop and maintain a pipeline of brand partnership opportunities.
• Prospect and qualify new leads across various industries.
• Enhance client loyalty and reduce churn through exceptional service.

Skills

Sales target achievement

Consultative selling

Negotiation

Analytical thinking

Relationship-building

Organizational skills

Job description

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world’s most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa’s international reach, we’re shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor’s Best Places to Work 2025 UK list.

Job Description

This role is based in our 5 Howick Place office.

Join LIONS Learning as a Business Development Manager and play a pivotal role in driving growth within the e‑learning industry. This position offers the opportunity to shape the future of marketing education while building meaningful partnerships with brands across diverse sectors.

Key Responsibilities

Revenue Generation & Growth

• Develop and maintain a robust pipeline of brand partnership opportunities
• Prospect and qualify new leads across multiple industries and sectors
• Present cutting‑edge e‑learning courses to marketing specialists
• Achieve monthly revenue targets and contribute to overall growth strategy
• Expand the customer base within targeted sectors

Client Relationship Management

• Build and maintain strong relationships with a diverse client portfolio
• Enhance client loyalty and reduce churn through exceptional service delivery
• Achieve 85%+ course completion rates through effective client engagement
• Increase repeat business and long‑term partnerships

Strategic Planning & Analysis

• Provide accurate forecasting of prospects and opportunities
• Analyze market trends and customer feedback to inform strategic decisions
• Develop and execute strategies that drive revenue growth and profitability
• Identify and strategize new business opportunities across different sectors

Stakeholder Engagement

• Cultivate relationships with internal and external stakeholders
• Present to senior management and industry experts from various backgrounds
• Collaborate effectively across global time zones
• Align goals with diverse teams to drive collective success

Qualifications

Experience & Background

• Proven track record of achieving sales targets, preferably in e‑learning environments
• Experience in consultative selling with solution‑focused approaches
• Background in presenting to senior management and business leaders
• Understanding of what makes educational content valuable for diverse learners
• Excellent negotiation and deal‑closing capabilities
• Analytical thinking and data interpretation skills
• Exceptional organizational and multitasking abilities

Personal Attributes

• Process‑driven approach with adaptability to change
• Strong relationship‑building skills across diverse markets
• Commitment to fostering inclusive environments
• Ability to identify key partnerships across various sectors
• Flexibility to work in dynamic, multicultural environments

What We Offer

The opportunity to make a lasting impact in marketing education while working with a diverse, innovative team committed to excellence and growth.

Additional Information

We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong well‑being support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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