Brand and Product Marketing Lead

Travalyst; City Of London; Remote; GBP 50,000 - 80,000; Full time

Job summary

An innovative travel coalition is seeking a Brand & Product Marketing Lead to enhance brand awareness and support marketing strategies, working remotely. Responsibilities include overseeing visual asset production, managing marketing plans, and enhancing website content. Candidates should have strong communication skills, a degree in relevant fields, and experience of 7+ years in a similar role. Knowledge of the travel industry is a plus.

Qualifications

• At least seven years’ experience in a similar role.
• Experience in sustainability, travel industry or tech product is an advantage.

Responsibilities

• Support the development and implementation of marketing strategies.
• Manage production of visual assets and ensure brand consistency.
• Develop and execute marketing plans for product updates and launches.
• Oversee website strategy and content updates (WordPress).
• Maintain clear timelines across multiple projects.

Skills

Excellent written and visual communication skills

Strong proficiency in visual design tools

Strong understanding of digital marketing tools

Proven experience managing WordPress websites

Experience managing agencies and freelancers

Strong organizational skills

Comfortable working in a remote environment

Adaptability

Education

Bachelor’s degree in marketing, communications or relevant field

Tools

Google Analytics

WordPress

Job description

Contract type

Fixed Term (employee if in the UK, or contractor if outside the UK) from the start of January 2026 until the end of July 2026.

Location

Remote (EU friendly time‑zone)

About the Role

The main focus of the Brand & Product Marketing Lead will be to proactively support the development and implementation of Brand and Marketing strategies and assets that build awareness, trust and credibility for the Travalyst brand. Here are more specific examples of what the role entails.

Creative Development

• Design and produce assets (and accompanying copy) that communicate our impact and attract new partners and donors.
• Outsource and manage production of visual assets, video work, reports and other content where necessary.

Brand Management

• Serve as brand guardian, ensuring consistent tone, visual identity and messaging across all channels.
• Support internal teams and partners to apply brand guidelines effectively in documents, presentations, and events.

Product Marketing & Campaigns

• Work with the Head of Department to develop and execute marketing plans for product updates and launches, reports, insights and events.
• Collaborate cross‑functionally to align messaging, timing, and assets.
• Track performance and report on key outcomes.

Website & Digital Strategy

• Oversee website strategy, structure and content updates (WordPress).
• Develop and maintain website copy and content; translating complex technical concepts into easy to digest information.
• Manage analytics and performance using Google Analytics, Search Console, Tag Manager, and related tools.
• Optimise digital journeys for engagement, lead generation and SEO.
• Collaborate closely with the Marketing & Communications Lead to maximise cross pollination opportunities across website, newsletter, blog, social media.

Project & Stakeholder Management

• Maintain clear timelines and deliverables across multiple concurrent projects.
• Coordinate with and manage external contractors, designers, agencies, and other suppliers, ensuring quality and timely delivery.
• Communicate progress and priorities clearly with senior leadership.
• Oversee budget for content creation and web development.

What skills we’re looking for

• Excellent written and visual communication skills, with strong attention to detail.
• Strong proficiency in visual design tools and confidence adopting a Brand identity and ensuring consistency in Brand presence.
• Strong understanding of digital marketing tools (Google suite, Analytics, etc).
• Proven experience managing and updating WordPress websites.
• Experience managing agencies, freelancers, and other external partners, including creative and technical suppliers.
• Strong organisational and project management skills, with the ability to juggle multiple deadlines.
• A proactive, hands‑on, but collaborative working style — comfortable working autonomously within a small team, but maintaining strong working relationships with other parts of the business.
• Comfortable working in a virtual‑office environment. Highly motivated and productive in that sort of remote environment.
• Adaptability
• The ideal candidate will be able to operate comfortably at different levels; from briefing senior leaders and partners to developing engaging slides.
• Travalyst is in scale‑up mode so it’s important to stay nimble and pivot on our journey as we scale.
• Sustainability, travel industry and/or tech product knowledge would be a distinct advantage.

Please note, this role does not include PR, media relations or social media, which are handled by another member of the team.

• Bachelor’s degree in marketing, communications, journalism, public relations, sustainability or relevant field.
• At least seven years’ experience in a similar role.

About Us

We believe tourism can, and must, play a key role in achieving a sustainable future for our world; so we’re convening the key players, and catalysing the necessary action, to change the impact of travel, for good. We are committed to being a driving force that redefines what it means to travel, helping everyone explore our world in a way that protects both people and places, and secures a positive future for destinations and local communities for generations to come.

Founded by Prince Harry, The Duke of Sussex, we are a pre‑competitive coalition of some of the biggest names in travel and technology including Amadeus, BCD, Booking.com, Expedia, Google, Mastercard, PitchUp, Sabre, Skyscanner, The Travel Corporation, Trip.com Group, Tripadvisor, and Visa. We now partner with fifteen of the world’s leading companies and brands associated with travel representing a combined market value of almost $3tn, working together to make travel more sustainable.

Travalyst provides supportive, independent and neutral governance, empowering our Coalition of some of the biggest – and occasionally competing – travel companies and service providers to share data and accelerate change. The goal is to bring credible, consistent sustainability information to the mainstream, helping both travellers and travel companies make better, greener choices.

How do we work?

We are bold and humble, showing a willingness to embrace challenges head‑on. We try new things, take risks, make educated guesses and move quickly to deliver impact. We are rigorous yet adaptable in the face of evolving challenges and opportunities. Most of all, we work closely and collaboratively showing care for each other and the planet we share, so excellent communication and collaboration skills are a must. We all work remotely, so rely heavily on video calls and other technology. We strive for excellence in everything we do, and pride ourselves by learning every day.

Our guiding values are: Courage | Kindness | Collaboration | Excellence | Growth Mindset

An ‘Open to All’ employer, we warmly welcome everybody to the team. People of colour, LGBTQIA+ people, neurodiverse people, individuals with impairments, and parents are encouraged to apply. We encourage you to notify our team of your pronouns at any stage of your application. We also welcome applications from people who come from communities that are directly affected by the impacts of travel and tourism. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.