Brand and Product Manager – EDGE

Jobtailor; Reading; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Jobtailor is seeking a seasoned brand and product leader to drive global strategies, manage portfolios, and shape innovation in a complex multinational environment.

You will leverage insights to steer pricing, campaigns and go-to-market activities, partnering with markets to deliver customer‑focused solutions and measurable commercial outcomes.

Qualifications

• Experience in brand management, product management, marketing or customer experience.
• Experience working within complex, matrixed or multinational organisations.
• Strong stakeholder management and influencing skills.
• A track record of turning customer insights into impactful business solutions.
• Experience leading projects from concept through to execution.
• Excellent communication and collaboration skills.
• Strong analytical and strategic problem‑solving capabilities. Comfortable working autonomously and taking ownership of complex projects from concept to delivery.
• Self‑motivated, resilient and energised by working in a fast‑paced global environment.
• Knowledge of omnichannel marketing and customer experience principles.

Responsibilities

• Develop and deliver global brand and product strategies for Castrol EDGE.
• Lead product portfolio management, including product stewardship, lifecycle management and innovation initiatives.
• Shape innovation pipelines and bring new products, offers and solutions to market.
• Develop pricing and value proposition strategies that support sustainable growth.
• Use customer, consumer and market insights to identify opportunities and influence business decisions.
• Partner with priority markets to co-create omnichannel campaigns and activation toolkits.
• Lead global launch programmes and support successful deployment across local markets.
• Work closely with OEM, technology, operations and commercial teams to deliver customer‑focused solutions.
• Champion thought leadership in product management, innovation and portfolio simplification.
• Measure performance and optimise marketing activities to deliver commercial and brand outcomes.

Skills

Brand management

Product management

Marketing

Customer experience

Stakeholder management

Tools

Product Portfolio Management

Lifecycle Management

Innovation Initiatives

Pricing Strategies

Market Insights Analysis

Job description

Responsibilities

• Develop and deliver global brand and product strategies for Castrol EDGE
• Lead product portfolio management, including product stewardship, lifecycle management and innovation initiatives
• Shape innovation pipelines and bring new products, offers and solutions to market
• Develop pricing and value proposition strategies that support sustainable growth
• Use customer, consumer and market insights to identify opportunities and influence business decisions
• Partner with priority markets to co-create omnichannel campaigns and activation toolkits
• Lead global launch programmes and support successful deployment across local markets
• Work closely with OEM, technology, operations and commercial teams to deliver customer‑focused solutions
• Champion thought leadership in product management, innovation and portfolio simplification
• Measure performance and optimise marketing activities to deliver commercial and brand outcomes

Requirements

• Experience in brand management, product management, marketing or customer experience
• Experience working within complex, matrixed or multinational organisations
• Strong stakeholder management and influencing skills
• A track record of turning customer insights into impactful business solutions
• Experience leading projects from concept through to execution
• Excellent communication and collaboration skills
• Strong analytical and strategic problem‑solving capabilitiesComfortable working autonomously and taking ownership of complex projects from concept to delivery
• Self‑motivated, resilient and energised by working in a fast‑paced global environment
• Knowledge of omnichannel marketing and customer experience principles

Core Competencies

Demonstrates expertise in brand and product management, with a focus on developing global strategies, leading product innovation, and optimizing marketing activities. Proven ability to leverage customer insights and collaborate across teams to deliver impactful business solutions in a fast‑paced environment.

Highest‑signal resume keywords

• Brand Management
• Product Management
• Omnichannel Marketing
• Stakeholder Management
• Strategic Problem‑Solving

Hard Skills

• Product Portfolio Management
• Lifecycle Management
• Innovation Initiatives
• Pricing Strategies
• Market Insights Analysis

Soft Skills

• Excellent Communication
• Collaboration Skills
• Self‑Motivated
• Resilience
• Ownership

Industry Keywords

• Global Brand Strategy
• Customer Experience
• Complex Organizations
• Matrixed Environments
• Commercial Outcomes