Brand and Media Partnerships Lead

CHARITY PEOPLE; Greater London; Hybrid; GBP 60,000; Full time

Job summary

A non-profit organization in Greater London is seeking a Brand and Media Partnerships Lead to design and deliver impactful partnerships for the National Year of Reading. This role requires strong campaign experience, excellent relationship management skills, and the ability to work effectively with diverse stakeholders. The position is a one-year fixed-term contract with a salary of £60,000 per annum and offers a hybrid working model.

Qualifications

• Experience in delivering public-facing moments for broad audiences.
• Strong relationship management skills across sectors.
• Demonstrated ability to deliver complex projects effectively.

Responsibilities

• Lead development of high-impact cultural moments and events.
• Secure media support for campaigns to reach target audiences.
• Manage high-profile partner relationships throughout the year.
• Develop and oversee new partnerships for campaign success.
• Align partnership strategy with campaign goals.

Skills

Campaign experience from either client or agency side

Track record leveraging pro bono support

Experience with digital and traditional media partnerships

Relationship management at senior levels

Project management across multiple stakeholders

Effective communication

Ability to adapt to short-term demands

Job description

Charity People is delighted to be partnering with a charity to recruit for a Brand and Media Partnerships Lead. A core position within the National Year of Reading Team, this is such an exciting role for someone whose skills include creativity, strategic planning and delivery, as well as high level relationship management ability.

Within your role you will build and deliver a range of public facing partnerships designed to bring the National Year of Reading to life within key audiences across the UK, driving both awareness and behaviour change. You will build on the existing foundations of the campaign plan to conceive and deliver a series of partnerships with media owners, brands and others – focusing on public-facing activations designed to make the National Year of Reading memorable and impactful, and to ensure it resonates across society.

National Year of Reading, Brand and Media Partnerships Lead

Contract: one year fixed term contract from early 2026

Salary: £60,000 per annum

Location: Hybrid role between home and London office; you will be able to work regularly from home around the requirements of your role for in‑person meetings or travel. This is likely to be at least weekly in London.

Closing date for applications: Wednesday 17th December

Interviews: First interviews will be held remotely on either the 7th or 8th January, with a second round taking place in person the following week.

Core responsibilities within the position will include:

• Working with creative and media agencies, as well as with internal teams to lead on the development and delivery of high‑impact cultural moments and events
• Secure media and platform support including creator‑led campaigns and inventory to reach general and target audiences
• Effectively manage high‑profile partner relationships throughout the year, from inception through delivery and post‑partnership evaluation
• Work with the fundraising team as well as other internal teams to source, vet and secure new partnerships, including developing partner proposal, decks and reports
• Work with the National Year of Reading team, as well as with key stakeholders across the organisation, to establish a clear framework within which campaign partnerships can operate
• Ensure the partnership strategy is aligned to the goals of the National Year of Reading, prioritising sectors that deliver the most value for the campaign
• Work alongside the research and evaluation team to support the campaign evaluation and reporting

We would love to see applications from candidates with the following skills and experience:

• Campaign experience from either client or agency side (marketing, media or creative)
• Track record leveraging pro bono and in‑kind support to deliver creative executions
• Experience working on a range of digital and traditional media partnerships
• Track record of delivering public‑facing moments that reach broad audiences and gather national PR coverage
• Relationship management skills at all levels, including senior, cross‑sector levels
• Experience developing and delivering brand or creative partnerships to reach young people, parents, communities, or schools
• Demonstrated ability to think strategically and deliver complex, collaborative projects end‑to‑end
• Effective communicator able to engage varied audiences
• Project management experience across multiple stakeholders
• Able to adapt to demands of a short‑term role, picking up on existing projects while also working on new prospects and delivery from the start

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at [e-mail].

Charity People is a forward‑thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background – e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.