Brand And Communications Manager

The Business Connection; Bebington; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A progressive marketing agency in the United Kingdom is seeking a Brand and Communications Manager to lead brand strategy and communications. The ideal candidate will have over 5 years of experience in brand management, particularly within B2B sectors like tech or financial services. You will be responsible for developing and executing brand campaigns and ensuring effective communication across various channels, while also having a direct hand in content creation.

Benefits

23 days' holidays plus Bank Holidays

Hybrid working options

Health and wellbeing support

Qualifications

• 5+ years' experience in brand and communications roles.
• Experience within B2B environments, ideally tech or financial services.
• Proven track record of developing brand campaigns across multiple channels.

Responsibilities

• Lead brand strategy, identity, and positioning initiatives.
• Manage market positioning to differentiate the company.
• Oversee audience segmentation and communications plans.

Skills

Brand Management

Communication Skills

Stakeholder Management

Digital Marketing Tools

Adaptability

Education

Relevant degree in Marketing or Communications

Tools

CRM Platforms

Social Media Management Tools

Job description

Overview

Working for this well-established and progressive company, the Brand and Communications Manager will join a collaborative, forward-thinking Marketing team, where fresh ideas thrive and every role makes a real impact. The successful Brand and Communications Manager will lead brand strategy, identity, and positioning, ensuring every touchpoint strengthens the company's market position while remaining hands-on in producing high-quality brand and communications output.

Benefits

You will be rewarded with 23 days' holidays (plus Bank Holidays), rising to 30 days with service; quarterly staff awards; hybrid working; duvet and charity days; enhanced family leave; health and wellbeing support including Medicash, gym discounts, Perkbox.

Responsibilities

• Enforce the brand strategy, identity, and architecture
• Lead market positioning initiatives to differentiate the company in a competitive landscape
• Manage a multi-tiered brand hierarchy, ensuring coherence internally and externally
• Oversee audience segmentation and develop comms plans for a range of stakeholder groups
• Ensure consistent and effective comms across internal and external channels (e.g. press releases, digital and printed copy, internal comms) while adapting tone, style, and format to audience needs
• Support on the delivery of brand and comms content when required
• Align comms and brand with business strategy, culture, and values
• Build and manage a clear, differentiated brand position that supports growth
• Create compelling brand narratives, campaigns, and assets tailored to diverse stakeholder groups
• Translate brand strategy into effective, hands-on comms content across formats

Essential Requirements

• Relevant degree or equivalent experience in Marketing, Communications, Brand Management, or a related discipline
• 5+ years' experience in brand and communications roles, including demonstrable experience managing or leading brand strategy
• Experience within a B2B environment - ideally tech, financial services, or property sectors
• Proven track record of developing and executing brand and communications campaigns across multiple channels
• Excellent writing and editing skills, with the ability to adapt tone and style for different audiences
• Strong stakeholder management experience, collaborating across teams and with external partners or agencies
• Confidence using digital marketing and comms tools, such as CRM platforms, social media management tools, and analytics dashboards
• Acts as a brand and comms guardian, balancing management with execution when needed
• Customer centric, ensuring comms resonate across different groups
• Detail-driven but adaptable - able to shift between big-picture brand management and hands-on delivery
• Balances consistency with creative innovation to ensure brand impact and recognition
• Collaborative, ensuring alignment of comms across business functions and external partners

Note

We are an equal opportunities agency and welcome applicants from all backgrounds. We are acting on behalf of the client as an Employment Agency in relation to this vacancy.

Unfortunately, due to time restrictions we cannot respond to every applicant. If we haven't contacted you within 48 hours please assume you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.