Brand and Campaigns Manager

Skin + Me; City Of London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A skincare-focused startup in London seeks an experienced Brand and Campaign Manager to drive brand positioning and execute creative campaigns. The role involves collaboration with multiple teams and a hybrid working environment, emphasizing strategic thinking and data analysis to enhance brand visibility. Ideal candidates will have a track record of successful campaigns in related industries.

Benefits

25 Days Holiday

Free Breakfast & Lunch

Generous development budget

Health and wellbeing focus

Dog-friendly office

Qualifications

• Experience as a Brand and Campaign Manager for Retail, D2C or Healthcare consumer brands.
• Proficient in developing brand vision, launching strategies and activations.
• Capability to analyze campaign performance and derive actionable insights.

Responsibilities

• Responsible for brand positioning and awareness strategies.
• Manage full campaign lifecycle from ideation to execution.
• Collaborate with various teams for cohesive campaign delivery.

Skills

Brand vision and strategy articulation

Campaign creation and execution

Data-driven decision making

Excellent communication skills

Project management skills

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Skin + Me is a mission driven start-up with seriously big skin goals.

We're looking for an experienced Brand and Campaign Manager to join our Growth Marketing Team at Skin + Me, and work across all brands under the + Me umbrella. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.

About the role:

As Brand and Campaign Manager you are a proactive, creative and strategic thinker. From BTL and ATL campaigns to brand positioning and commercially successful activations - you are the brand guardian. In an entrepreneurial environment - it's essential that you are a brilliant communicator, who can win stakeholder buy-in with rigour and a data driven approach. It's equally as important to impress brand, copy and creative colleagues with your ability to translate commercial goals and projects into amazing creative concepts.

The ideal candidate will have experience as a Brand and Campaign Manager for a Retail, D2C or Healthcare consumer brand.

This is a pivotal role within the Marketing Team with strong ties to the Copy, Creative, Social, NPD and Commercial teams. The successful candidate will be an expert in: developing brand vision, crafting campaigns to support brand evolution, launch strategies and activations (ATL & BTL), using performance insights to develop amazing creative concepts and have a string of successful campaigns under their belt.

What you'll do:

As brand guardian you will be responsible for brand positioning, reputation and awareness. You will work closely with the commercial team to develop winning strategies and with the creative and copy teams to conceive compelling creative launches and BAU campaigns for our owned and earned channels to drive brand fame growth.

• Translate commercial projects into winning creative campaigns that earn brand fame and love.
• Be at the centre of brand planning, managing activity from ideation and briefings to processes and documentation - delivering compelling, high-performance campaigns that engage and convert.
• Work closely with the Social, PR & Comms team to bring key moments to life.
• Collaborate with copy and creative to update and evolve (when necessary) brand guidelines.
• Work closely with the NPD teams to deliver a product roadmap and commercially successful launch activations with clearly defined KPIs.
• Support social channels to amplify campaigns and deliver best-in-class content that drives growth, engagement and wins awards.
• Evaluate campaign performance and build out the brand reporting function, setting clear objectives and KPIs and sharing insights for continuous improvement.
• Continuously analyse campaign results and learnings, drawing insights to map out a string of successful campaigns.
• Develop a deep understanding of the skincare industry, millennial and Gen Z audience needs, and marketing channels.
• Demonstrating exceptional project management skills to prioritise workflows and liaise with key stakeholders.

Who you are:

These are the skills we're looking for. Even if you don't tick every box, but feel you're right for us, we'd still love to hear from you.

• Able to articulate your brand vision into campaigns and strategies that win the hearts and minds of everyone from senior stakeholders to creatives.
• Have a string of commercially successful and highly regarded creative campaigns and NPD launches under your belt.
• A deep understanding of key brand metrics and an ability to interpret data and ask the right questions.
• Experienced in setting goals and KPIs in line with wider business objectives.
• Demonstrate an acute market acumen with an ability to use learnings from insights to build out strategies, campaigns and customer profiles.
• An appreciation for business procedures, and the ability to learn and adapt to new ways of working.
• A brilliant communicator who is both precise and concise verbally, and in written comms.
• Detail oriented and entrepreneurial.

Why should you choose Skin + Me?

• A daily challenge - in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference - work within a revolutionary company that is focused on improving millions of lives.
• Significant equity - potentially life-changing value if you commit to our long-term mission.
• Serious commitment to growth - personal development is important to us and we'll make sure we support your growth, and give you broad experience across your role.
• Support network - the Skin + Me investors and advisors that you'll have the opportunity to work with have built some of the world's best consumer companies.

Benefits:

• 25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance.
• Free Breakfast & Lunch - It's important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
• Hybrid working to give you flexibility - We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life - just let us know.
• Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus - We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
• £500 annual development budget for any learning, training and development opportunities. Courses, books, software - if it helps you in your role, we'll help you get it.
• For working parents, we're proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month.
• Culture club - Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
• You'll get highly discounted Skin + Me products for you, and 10 friends + family too.
• Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you'll get a bonus when they pass probation.
• Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There's a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We're on a mission to change that.

The truth is that achieving your best skin isn't complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation. We're united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work - minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate custom treatments that can't be bought on the high street. Each one is personalised to the individual's skin goals. It arrives in their letterbox each month and evolves alongside their skin - because everyone's skin is different and no two journeys are the same.

Skin + Me secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We've raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com.

Our journey has just begun and we'd love for you to join us as we change the face of skincare! Think you're up for the challenge?