Brand Ambassador - London

Coach Stores Limited; Greater London; On-site; GBP 22,000 - 32,000; Full time

Benefits offered by this job

Holiday 28 days

Annual bonus

Brand discounts

Health plan

Employee assistance

Pension plan

Gym discounts

Volunteer day

Learning & development

Inclusion & diversity

Job summary

Tapestry, Inc. is hiring a Brand Ambassador for Selfridges in London. This full-time, 40-hour-per-week role reports to the Senior Regional Brand Ambassador and works with store leadership to drive brand visibility, experience, and sales.

You will manage clienteling, event activations, and visual merchandising, ensuring excellent customer service and brand presentation. A proactive, collaborative team player with strong communication and organisational skills will thrive in this role.

Qualifications

• Minimum two years in a retail environment.

Responsibilities

• Deliver elevated customer experience using brand training and resources.
• Develop clienteling strategies and support in-store events to drive engagement and sales.
• Build partnerships with local retail teams to gain customer insights and opportunities.
• Attend brand events to deepen market knowledge and align with business priorities.
• Track store performance and present actionable plans to leadership.

Skills

Retail experience

Clienteling

Brand presentation

Communication

Organisation

Job description

Primary Purpose

Brand Ambassadors bring Tapestry’s iconic brands to life in department stores by championing our values, supporting key business goals and delivering exceptional customer service. We’re hiring a Brand Ambassador for Selfridges in London. In this role, you’ll report to the Senior Regional Brand Ambassador and partner closely with Tapestry teams, store leadership, and shopfloor colleagues to drive brand visibility, growth, and overall performance. Please note, this is a full‑time (40 hours per week) permanent contract.

Key Responsibilities

• Deliver a seamless, elevated customer experience by leveraging brand training, tools, and resources to uphold exceptional service standards
• Proactively develop clienteling strategies and in-store event ideas, and support and co-host activations that drive engagement and sales
• Build strong partnerships with local retail teams to gain insights into customer profiles and emerging opportunities.
• Attend brand events to deepen market knowledge and align with key business priorities
• Track and analyse store performance against targets and present actionable plans to the Senior Regional Brand Ambassador when needed.
• Regularly monitor trade results to ensure alignment with expectations
• Identify growth opportunities by observing in-store activity, including new activations, local events, and omni-channel engagement strategies
• Build strong relationships with department store management to improve brand visibility and customer loyalty
• Execute visual merchandising guidelines and ensure new season collections are prominently displayed and aligned with delivery schedules
• Apply visual merchandising guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation
• Cultivate a strong relationship with the Regional Visual Merchandising Manager and share regular visual updates
• Manage product deliveries and replenishment and ensure back-of-house areas are clean, organized, and well-maintained.
• Escalate any operational concerns to the Senior Regional Brand Ambassador
• Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the Senior Regional Brand Ambassador and Wholesale Sales team
• Collaborate with the Senior Regional Brand Ambassador to coordinate effective shopfloor coverage, ensuring optimal staffing levels to support business needs and customer experience

Requirements

• Minimum of two years’ experience in a retail environment
• Available to work varied hours as required by the store and Tapestry, including evenings, weekends, and bank holidays
• Familiarity with department store operations, including customer service, merchandising, and sales strategies
• Strong communication, organisational, and analytical skills
• Knowledge of current industry trends and the ability to apply insights to enhance business outcomes
• Self-motivated and proactive approach to business development
• Collaborative team player, passionate about contributing to a positive team culture and achieving shared goals

What Tapestry can offer you

• 28 days holiday
• Annual Incentive Plan (company performance bonus)
• Multi-brand discount up to 50% off Coach & Kate Spade New York
• Health Cash Plan
• Free 24/7 support for family building, fertility and menopause with Maven Employee Assistance Program
• Employer Pension Contribution
• Gym and fitness products discount 1
• Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & development and career progression opportunities
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. We would be delighted to hear from you.

Our Competencies for All Employees

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Visit Tapestry, Inc.

Our work experience is the combination of everything that's unique to us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hardworking, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together.

Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers. Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop.