Brand Ambassador

CPM UK; Luton; On-site; GBP 19,000 - 26,000; Full time

Benefits offered by this job

Flexible shifts

Mileage paid at 0.32ppm

Training and support

Job summary

CPM UK is seeking a Brand Ambassador to represent Asda in nearby stores, delivering memorable customer interactions and product sampling experiences. The role spans Thursday to Sunday on flexible shifts, with mileage paid and an hourly rate of £16.28 (including holiday pay).

You will engage shoppers, set up displays and use interactive tech to bring brands to life. Ideal for students or graduates seeking flexible hours, this role offers training, ongoing support, and potential opportunities with

Qualifications

• Natural people-person with in-store Brand Ambassador or promotional campaign experience.
• Energetic and outgoing; comfortable speaking with the public.
• Tech-confident; comfortable with smartphones, apps and interactive tech in-store.
• Flexible and professional; able to bring a positive vibe.
• Able to take initiative and troubleshoot when needed.
• Physically capable of setting up event kits and light gear.

Responsibilities

• Offer in-store food sampling experiences to entice shoppers and showcase product quality first-hand.
• Host interactive in-store events to excite shoppers and draw attention to products.
• Act as the face of the brand with engaging customer interactions.
• Set up branded spaces, including digital displays, banners and promos.
• Use QR codes, mobile apps and digital screens to support activations.
• Provide informed answers to customer questions and encourage trials.
• Ensure smooth event execution and liaise with the campaign lead to resolve issues.

Skills

People skills

Energetic

Tech-savvy

Flexible/work-ready

Initiative

Event setup

Job description

Join us as a Brand Ambassador for Asda and earn £16.28 p/h plus mileage by representing awesome brands in-store! You’ll sample products, create buzz, and engage with customers on flexible shifts available Thursdays through Sundays — Ideal for students and graduates looking for flexible hours that fit around your studies. It’s a fun way to make money, build your CV, and meet new people.

CPM are looking for energetic and tech‑savvy Brand Ambassadors to represent well‑known household brands at vibrant in‑store events in Asda locations near you.

Ideal location: Luton, United Kingdom, LU2

Territory covering: Watford, Milton Keynes, Hatfield, Stevenage, Luton and surrounding areas

This is more than just an in‑store food sampling role – it’s your chance to bring products to life, create memorable customer experiences, and leave a lasting brand impression.

What you'll be doing

• Offer in-store food sampling experiences to entice shoppers and showcase product quality first‑hand.
• Host interactive in-store events that excite shoppers and draw attention to amazing products.
• Act as the face of the brand, delivering engaging and memorable customer interactions.
• Set up branded spaces, including digital displays, banners, and promotional materials.
• Use tech tools like QR codes, mobile apps, and digital screens to support and elevate activations.
• Provide informed, confident answers to customer questions and encourage product trials.
• Ensure smooth event execution and liaise with the campaign lead to resolve any hiccups.

About You

• A natural people‑person with previous Brand Ambassador or promotional campaign experience
• Energetic and outgoing – you love being in the spotlight and speaking with the public
• Tech‑confident – you're comfortable using smartphones, apps, and interactive tech in-store
• Flexible, professional, and always ready to bring a positive vibe
• Able to take the initiative and troubleshoot if needed
• Physically capable of setting up event kits, including pop‑ups and light gear

Job Details

• Rate: £16.28/hour (including holiday pay)
• Mileage: All business mileage paid at 0.32ppm
• Schedule: Thursday to Sunday (flexible shifts between 09:30–18:30)
• Location: Covering Asda stores in your surrounding area (1 store/day)
• Contract: Ongoing temporary work – pick up shifts that suit your schedule
• Pay Type: PAYE

What’s In It for You

• Work with iconic brands that customers love
• Flexible scheduling to fit around your life
• Ongoing training and support from our expert Staffing Manager
• Access to further opportunities with other CPM clients
• Referral bonuses when you bring friends on board

You must live locally or be able to travel/drive to the store locations assigned.

CPM is proud to be an Investors in People Gold Award employer, committed to the development and success of our people. We value diversity and are an equal opportunities employer – everyone is welcome.