Brand Activation Manager - UK

Berry Bros & Rudd; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the spirits sector seeks a UK Brand Strategy Leader to drive brand growth and manage marketing activations. The role involves collaboration with sales teams, managing budgets, and executing strategic initiatives. Ideal candidates will exhibit creativity and possess a strong understanding of consumer needs, supported by relevant educational qualifications.

Benefits

24 days' holiday plus additional days

Private Medical cover & Health plan

Life Insurance

Pension

Employee Assistance Programme (EAP)

Generous Employee discount (up to 40% off products)

Qualifications

• Experience in a premium spirits brand or innovation brand.
• Ability to showcase an understanding of consumer & customer needs.
• Experience managing several projects simultaneously.

Responsibilities

• Support and manage the development & delivery of UK brand strategy.
• Lead branded trade activations for the UK market.
• Manage the UK trade marketing budget.

Skills

Creativity

Passion

Strategic Thinking

Team player

Education

Degree level education, or equivalent

Job description

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Together with the UK BB&R sales team, you will help deliver the global vision, strategy and growth plans for our brands with passion, commitment and expertise.

Based upon clear understanding of consumer & trade needs, you will work to provide our sales teams with meaningful & distinctive assets & activations to build both, ours and our 3rd party brands in an effective and efficient way.

You will lead our UK advocacy strategy by coordinating brand building activities in our trade partners.

Who you will work with

Internal: Managing Director Brands

Global Brand Controller

Global Brand teams

UK Sales teams

Brands Finance

Brands Production

External: Marketing agencies

3rd Party brand owners

What you will do

Key Responsibilities:

• Support and manage the development & delivery of UK brand strategy and annual growth plans to deliver against a 3-year brand budget, in partnership with brand team & key sales colleagues.
• Lead all branded trade activations for the UK market in collaboration with sales team
• Support training and tasting activities in trade (both on & off)
• Support No.3 global team in planning of key advocacy activities
• Support UK Brand Manager on all reporting and management of 3rd party brand owners
• Manage the UK trade marketing budget for the team
• Support sales teams to ensure brands grow in line with global direction and strategy
• Reporting for trade activations to brand owners and BB&R internal stakeholders
• Lead trade brand planning, in collaboration with sales to ensure investment and support
• Support trade focused digital community & content plans for owned brands
• Ensure that all working practices comply with Health and Safety legislation, adhering to industry regulations on ‘Responsible Drinking and Behaviour’.

What you will bring to the role

• Creativity
• Passion
• Strategic Thinking
• Team player

Experience / Achievements

• Working directly with sales & marketing teams – ability to showcase an understanding of consumer & customer needs.
• Experience in a premium spirits brand or innovation brand with a startup / entrepreneurial mindset.
• Developing & executing a plan.
• Managing and executing several projects at once, ability to showcase prioritising responsibilities & managing complexity.
• Experience at using creativity to problem solve & challenge the status-norms.

Your Skills, Knowledge and Behaviours

• You will set the direction for our trade marketing, proactively seeking opportunities to improve and accelerate growth.
• Ability to combine creative thinking with thorough evaluation to move the brand forward
• Able to prioritise resources and make decisions in timely manner
• Showcase a can-do attitude and willingness to contribute

Qualifications

• Degree level education, or equivalent

We support our colleagues with a wide range of benefits:you will start with 24 days' holiday, and 3 additional days over the Christmas period and 1 Personal Day, Private Medical cover & Health plan, Life Insurance, Pension, Employee Assistance Programme (EAP), generous Employee discount (up to 40% off products), and many more.