Brand Activation Manager

Phoenix 2 Retail; Portsmouth; On-site; GBP 25,000 - 29,000; Full time

Job summary

A dynamic retail company in Portsmouth is hiring a Brand Activation Manager to drive sales for the IVG brand within independent retail channels. The role involves identifying new distribution opportunities and building strong relationships with key decision-makers. Ideal candidates will have B2B or B2C sales experience and a valid UK driving licence. Attractive salary and benefits package offered, including a £5,000 car allowance and performance-based incentives.

Benefits

Base Salary of £28,500

Commission on hitting targets

£5,000 car allowance

iPhone and laptop provided

5% employer contributory pension

£40 per month wellbeing allowance

25 days holiday + bank holidays

Employee assistance programme

Qualifications

• Full UK driving licence is required.
• Experience in sales, telesales, or field sales is acceptable.
• Keen to work in a fast-paced environment.

Responsibilities

• Research and identify new distribution points.
• Build relationships with independent retailers.
• Drive sales through range expansion and brand presence.
• Gather feedback for launch strategy optimisation.
• Represent IVG at field level.

Skills

B2B or B2C sales experience

Relationship building

Commercial awareness

Team player

Time management

Proficiency in Microsoft Office

Job description

Brand Activation Manager

Phoenix 2 Retail, Portsmouth, UK, £25,214 per year (estimated)

Phoenix 2 Retail is one of the UK's fastest growing companies in Europe. We offer a unique route to market service to global FMCG brands that wish to gain distribution in the UK. This role focuses on driving the sales of the IVG brand – a leading vapes, salts and e‑liquids company – into independent retail and wholesale channels.

Why Join Us

• People‑focused culture with a commitment to operating ethically and putting our customers first.
• One of the fastest growing companies in Europe, offering genuine career growth opportunities.
• Development plans for employees to build on their skills.
• Work in an environment focused on collaboration, sustainability and innovation.

The Role of Brand Activation Manager

You will be responsible for gaining new distribution opportunities by building and nurturing relationships with key decision makers within the independent convenience retail & wholesale sector, as well as driving range expansion and brand presence within retailers that already stock IVG. You will achieve this by:

• Researching and identifying new distribution points through varied lead‑generation tactics.
• Building and nurturing close working relationships with independent retailers & wholesale store managers/owners to drive sales of the range.
• Building on IVG brand awareness through excellent in‑store execution and effective wholesale events.
• Gathering feedback and market insight to inform launch strategy optimisation.
• Being the face of IVG at field level, taking ownership of the brand’s success in your area.

About You

• A full UK driving licence.
• Experience within B2B or B2C sales positions – internal or field sales experience is acceptable.
• You could be an estate agent, a telesales executive or a current field sales person.
• Keen to work in a fast‑paced environment.
• Great team player with an outgoing personality.
• Manages time effectively to ensure high levels of productivity.
• Commercially minded with a desire to hit and exceed targets.
• Proficient in Microsoft Office tools (Word, Excel, PowerPoint, Outlook).

What We Offer

• Base Salary £28,500.
• Commission: Competitive upon hitting targets, paid monthly.
• Additional incentives for hitting targets throughout the year.
• £5,000 car allowance.
• iPhone and laptop.
• 5% employer contributory pension.
• £40 per month wellbeing allowance.
• 25 days holiday + bank holidays.
• Employee assistance programme.
• Clear development plan with regular reviews to help you achieve your career goals.

This is a rare opportunity to develop a world‑class brand like IVG into the UK market – if you're driven by sales, passionate about brands and ready to make a serious impact, we'd love to hear from you. Apply here today!