Brand Activation Manager

Phoenix 2 Retail; Guildford; On-site; GBP 24,000 - 29,000; Full time

Job summary

A growing retail company in Guildford seeks a Brand Activation Manager to drive sales and expand the IVG brand in the UK market. This role involves building relationships with independent retailers, executing brand strategies, and requires a strong sales background. Offering a competitive salary, commission structure, and various benefits including a car allowance and wellness support.

Benefits

£5,000 car allowance

iPhone and laptop

25 days holiday + bank holidays

5% employer contributory pension

Wellbeing allowance of £40 per month

Employee assistance programme

Qualifications

• Full UK driving license required.
• Experience in internal or field sales positions.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Identify new distribution points through lead generation.
• Build relationships with independent retailers.
• Increase brand awareness through instore execution.

Skills

B2B or B2C sales experience

Relationship building

Time management

Commercial acumen

Proficient in Microsoft Office

Tools

Microsoft Office

Job description

Brand Activation Manager

Phoenix 2 Retail Guildford, UK £24,318 per year - estimated ? NEW

Phoenix 2 Retail are one of the UK's fastest growing companies in Europe. We offer a unique route-to-market service to global FMCG brands who wish to gain distribution in the UK. Don't miss this opportunity to join us as we build a team to focus on the IVG brand, driving sales of their exciting range of products into independent retail and wholesale!

Benefits of Working With Us

• Joint team focus on ethics and customers' best interests
• One of the fastest growing companies in Europe – genuine career growth opportunities
• Development plans to build on your skills
• Part of a success story that continuously challenges industry standards
• Environment focused on collaboration, sustainability and innovation

Area

GU / RH Postcodes

THE ROLE OF BRAND ACTIVATION MANAGER

Thanks to further growth and development of our service offering, we are now partnering with IVG, an innovative global brand who manufacture a range of vapes, salts and e-liquids who already have an extensive presence across the UK independent retail and wholesale channel! IVG have major opportunities for further expansion in the UK market and are a truly exciting brand to join us in representing.

You will be responsible for gaining new distribution opportunities by building and nurturing relationships with key decision makers within the independent convenience retail & wholesale sector, as well as driving range expansion and brand presence within retailers who already stock IVG. You will do this by:

• Researching and identifying new distribution points through varied lead generation tactics
• Building and nurturing close working relationships with independent retailers & wholesale store managers/owners to drive sales of the range
• Building on IVG brand awareness through excellent instore execution and effective wholesale events
• Gathering feedback and market insight to inform launch strategy optimisation
• Being the face of IVG at field level taking ownership over the brand's success in your area

ABOUT YOU

• A full UK driving license
• Experience within B2B or B2C sales positions – this could be either internal or field sales experience
• Previous roles could include estate agent, telesales executive or current field sales person
• Keen to work in a fast‑paced environment
• Great team player with an outgoing personality
• Manages time effectively to ensure high levels of productivity
• Commercially minded with a desire to hit and exceed targets
• Proficient in Microsoft Office tools (Word, Excel, PowerPoint, Microsoft Outlook)

WHAT WE OFFER

• Base Salary £28,500
• Commission: Competitive upon hitting targets, paid monthly
• Additional incentives for hitting targets throughout the year
• £5,000 car allowance
• iPhone and laptop
• 5% employer contributory pension
• £40 per month wellbeing allowance
• 25 days holiday + bank holidays
• Employee assistance programme
• Clear development plan with regular reviews to help you achieve career goals

This is a rare opportunity to further develop a world‑class brand like IVG into the UK market – if you're driven by sales, passionate about brands, and ready to make a serious impact, we'd love to hear from you. Apply here today!