Brand Activation Executive

Chelsea Football Club; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sports organization is looking for a proactive Brand Activation Executive to join their team. The successful candidate will support the planning and execution of brand activation campaigns while ensuring effective delivery and measurable impact. Responsibilities include conducting market research, rolling out brand initiatives, and creating performance reports. Ideal candidates will have experience in brand activation, strong research skills, and the ability to manage multiple projects. This role offers competitive benefits including leave, pension contributions, and private healthcare.

Benefits

25 days annual leave (+ Bank Holidays)

Pension Contribution (5%)

Life Assurance (4 x base salary)

Private healthcare through Vitality

Cycle to Work scheme

Chelsea Ticket Membership Program

Free staff lunches at Stamford Bridge

Discounts on club-related products

Employee Assistance Program

Qualifications

• Experience in brand activation, marketing, or related field.
• Strong ability to turn insights into actionable recommendations.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Conduct market research to support strategy.
• Support rollout of brand activation campaigns.
• Lead selected brand initiatives from concept to execution.
• Create reports analyzing performance.
• Coordinate delivery of campaign assets.
• Define partner campaign objectives.

Skills

Brand activation experience

Research and analytical abilities

Excellent communication skills

Organizational skills

Project management

Creative thinking

Proficiency in Microsoft Office

Tools

Google Workspace

Job description

Job Title: Brand Activation Executive

Location: Stamford Bridge

Contract: Permanent, Full time

Closing date: 8th December

We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.

Overview

We are seeking a proactive and creative Brand Activation Executive to support the planning, execution, and evaluation of brand activation campaigns. This role will play a key part in bringing our brand to life across multiple partner campaigns, ensuring effective delivery, seamless coordination, and measurable impact. The ideal candidate will be detail-oriented, collaborative, and passionate about building engaging brand experiences.

You’ll Be (Main Responsibilities)

• Conducting competitor and market research to support strategy and inform activation plans.
• Supporting the rollout of brand activation campaigns across partnerships, ensuring consistent execution and alignment with brand guidelines.
• Leading selected brand activation initiatives from concept through to execution, collaborating closely with internal teams and external partners.
• Creating post-activation reports, analysing performance and delivering meaningful insights and recommendations for future campaigns.
• Coordinating the delivery of campaign assets and ensure timely rollout across all activation channels.
• Assisting in defining partner campaign objectives and shaping plans to drive brand visibility and engagement.
• Maintaining and update activation trackers, resource files, and content libraries to ensure accuracy and accessibility.
• Contributing creative ideas to enhance brand activation strategies and assist with day-to-day administrative tasks as required.

You’ll Have (Skills & Experience)

• Experience in brand activation, marketing, partnerships, or related field (agency or in-house advantageous).
• Strong research and analytical abilities, with confidence turning insight into actionable recommendations.
• Excellent communication and organisational skills, with strong attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinker with a passion for brand engagement and campaign innovation.
• Proficiency in Microsoft Office/Google Workspace; familiarity with project management and asset-sharing tools beneficial.

In return: (Benefits)

• 25 days annual leave (+ Bank Holidays) After three years’ service, AL days increase to 28.
• Pension Contribution (5%)
• Life Assurance (4 x base salary)
• Private healthcare through Vitality
• C2W (Cycle to Work scheme)
• Chelsea Ticket Membership Program – enables employees to purchase tickets for home games 49 days prior to the match
• Free staff lunches at Stamford Bridge (Mon-Fri)
• Discount on club and club-affiliated products (Megastore, Nike 25% discount, Stadium Tours, onsite bar/restaurant etc)
• Employee Assistance Program, Mental Health first aiders and a strong well-being community

Our commitment to Equality, Diversity and Inclusion:

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.

Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.