Brand Activation Executive

Moth Drinks; City Of London; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A leading FMCG drinks brand in London is seeking a Marketing Activation Specialist to join their team. This role involves executing brand activations and events, requiring a strong background in marketing and excellent organizational skills. Candidates should be passionate about food and drink, able to work across different business functions, and willing to attend weekend events. The position offers hybrid working, competitive benefits including flexibility, a bonus structure, and a supportive team environment.

Benefits

Flexible working hours

Bonus up to 20%

3% employer pension contribution

27 days annual leave

Working from abroad for up to 2 weeks

Private medical insurance

Learning and development budget of £2,000

Free snacks and breakfast

Monthly discount codes

Qualifications

• A year’s experience working in a marketing role.
• Passion, enthusiasm, and a desire to learn.
• High standard of execution.
• Exceptional organization with a keen eye for detail.
• Ability to work at events some weekends and evenings.

Responsibilities

• Own brand activation within the independent hospitality venues channel.
• Plan and execute consumer events across the UK.
• Send out marketing samples to press and influencers.
• Curate marketing activation toolkits.
• Manage press inbox and bespoke gifting campaigns.

Skills

Marketing experience

Enthusiasm

Organization

Team player

Attention to detail

Time management

Job description

Start date

ASAP

Hybrid

3 days in our London Paddington offices, 2 days working from home.

Reporting to

On Trade Marketing Lead.

Contract type

Permanent, full time (5 days).

Working hours

40 hours a week including a paid lunch hour. Flexible start (between 8am and 10am) and finish (between 4pm and 6pm) times.

Travel

Some travel will be required, within the UK.

Who we are

At MOTH we’re here for cocktails, company, and conversation. That’s why we make the most delicious cocktails in a can – so that special mix can happen anywhere. Hands up – we’re obsessive. Every sip delicious and distinguished. Our cocktails are classics, and our ingredients are second to none. At the same time – we’re not snobbish. We don’t talk in master mixologist lingo. We have no fancy bar or dress‑code. And we believe in fair prices for great drinks. Because when you’ve got good friends and fine blends, what more do you need? Mix of total happiness. MOTH.

MOTH is one of the UK’s fastest growing FMCG brands, re‑writing the rules of RTD cocktails, and facing unprecedented growth. Our success is down to the work that our magic MOTHs do – we hire exceptional people to do exceptional things.

The Role

Specialising in brand activation (events, trade activation and partnerships), you’ll be a doer who brings enthusiasm and high energy to help us execute best‑in‑class marketing activation plans that are outstanding, engaging and social‑worthy. The successful candidate will join the marketing team based in London and will report into the On Trade Marketing Lead, closely supporting the Senior Brand Manager.

Responsibilities

• On‑trade activation: Own all brand activation within the IFT (independent hospitality venues) channel and lead end‑to‑end planning and execution of all trade shows.
• Events and partnerships: Own the end‑to‑end planning and execution of consumer events across the UK and support with the delivery of brand partnerships.
• Product sampling: Own the process of sending out all marketing samples to press and influencer contacts, as well as event sponsorships.
• POS: Work with the Senior Brand Manager to curate marketing activation toolkits, researching and procuring point‑of‑sale visibility items.
• PR: Manage MOTH’s press inbox, bespoke gifting campaigns and support with execution of large‑scale PR activations.

Qualifications

• A year’s experience working in a marketing role
• Passion, enthusiasm and a desire to learn
• High standard of execution
• Exceptional organisation, with a keen eye for detail and proven time management skills
• A team player able to work with multiple business functions to achieve objectives
• Ability to work across multiple tasks at pace
• Ability to work at events some weekends and evenings (days in lieu will be given in return)
• An interest in cocktails, food and drink

Benefits

We put lots of time and care into our interview process so that new MOTHs feel fully part of the team from the minute they walk into MOTH HQ. Therefore, our benefits are available to all MOTHs from day one without any minimum service requirement:

Flexible working hours – Core working hours are 10am‑4pm so you can choose your working hours to suit you (e.g. 8am‑4pm, 9am‑5pm or 10am‑6pm).

Bonus – up to 20% subject to personal and Company Performance, paid annually.

Pension – 3% employer contribution.

Annual leave – 27 Days Holiday (+ your birthday off) (+ 2 life admin days).

Working from abroad – up to 2 weeks’ per year.

Enhanced parental leave and support – 20 weeks full pay for each parent. We also offer parental transition coaching and Workplace Nursery Benefit to help out with nursery fees.

Private Medical – Vitality including personal worldwide travel insurance.

Learning and development – Personal annual learning and development budget of £2,000 (alongside companywide training).

Snacks – Free Breakfasts and more chocolate covered rice cakes than you could dream of.

Socials – weekly cocktail Thursdays, monthly Socials and summer/Christmas Parties.

Free MOTH allowance – Free monthly MOTHs allowance and discount codes for family and friends.

Diversity & Inclusion

At MOTH we are committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, regardless of age, disability, gender, gender identity or expression, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. We are proud to be an equal opportunities employer and strive to ensure a fair and supportive recruitment process for all candidates.

We will ask you during the application process if you require any adjustments which will have no bearing on the outcome of your application.