Boots Beauty Specialist

Boots UK; North Shields; On-site; GBP 19,000 - 21,000; Full time

Benefits offered by this job

Quarterly product allowance

Employee discount

Ongoing expert training

Boots Retirement Savings Plan

Discretionary annual bonus

Enhanced maternity/paternity/adoption

Flexible benefits scheme

24/7 counselling and wellbeing support

Job summary

Boots is seeking a Beauty Specialist to guide customers in skincare, makeup and haircare, based in our Beauty Halls and working across premium brands. You’ll build trust through honest, unbiased advice and help customers find products that genuinely work for them.

You’ll report into the Beauty Assistant Manager and work toward sales targets as part of a supportive team—no individual commission, just shared success. With a generous product allowance, you’ll get to try premium products yourself.

Qualifications

• Real passion for beauty, skincare, haircare and helping people feel their best.
• Confident to approach customers, start conversations and build connections.
• Drive to meet and exceed sales goals.
• Able to communicate clearly and understand people’s needs.
• Curiosity and a proactive attitude to learning new techniques and products.

Responsibilities

• Work across all premium and luxury brands, offering unbiased recommendations.
• Meet sales targets as part of a supportive team (no commission pressure here!).
• Create standout customer experiences through natural, confident conversations.
• Bring new products, offers and launches to life in-store.
• Keep the beauty hall and counters looking their best - clean, stocked and ready to explore.
• Build your expertise through hands-on brand training, comprehensive online learning and our famous in-person and virtual events and conferences.
• Get involved in social content, in-store events and campaigns.

Skills

Beauty passion

Customer engagement

Sales drive

Communication skills

Curiosity to learn

Job description

The salary for this role is £13.56 per hour and up to £15.59 per hour across selected locations within London.

We’re shaking up the beauty scene, and as a Boots Beauty Specialist, you’ll be right at the centre of it. You’ll be the go‑to expert across skincare, makeup and haircare—getting to know your customers, understanding what they need, and guiding them to products that genuinely work for them.

What You’ll Be Doing

This isn’t your typical retail role. You’ll be based in one of our vibrant Beauty Halls, working across premium and luxury brands to offer honest, unbiased advice—whether it’s a cult favourite, a new launch or a trend everyone’s talking about. It’s all about creating feel‑good moments, building trust and helping every customer leave feeling their best.

You’ll report into the Beauty Assistant Manager and work towards sales targets as part of a supportive team—no individual commission, just shared success. With a generous product allowance, you’ll have the chance to try premium products yourself.

Key Responsibilities

• Work across all premium and luxury brands, offering unbiased recommendations
• Meet sales targets as part of a supportive team (no commission pressure here!)
• Create standout customer experiences through natural, confident conversations
• Bring new products, offers and launches to life in‑store
• Keep the beauty hall and counters looking their best - clean, stocked and ready to explore
• Build your expertise through hands‑on brand training, comprehensive online learning and our famous in‑person and virtual events and conferences
• Get involved in social content, in‑store events and campaigns

What You’ll Need To Have (our Must-haves)

• A real passion for beauty, skincare, haircare and helping people feel their best
• Confident to approach customers, start conversations and build connections
• The drive to meet and exceed sales goals
• Able to communicate clearly and understand people’s needs
• Curiosity and a proactive attitude to learning new techniques and products

It would be great if you also have

• Experience working in beauty retail or target‑based roles
• A creative interest in creating social content

Where your brilliance can take you

There are endless possibilities here at Boots. You could step into a Senior Beauty Specialist or Beauty Assistant Manager role, explore our Beauty Training teams or store leadership, or even join our Nottingham‑based Support Office. Wherever you want to go, we’ll support you to be brilliant with Boots and building a rewarding career.

Rewards designed for you

• Quarterly product allowance, up to £1000/year* (*subject to number of hours worked per week)
• Generous employee discount across Boots and our partner brands
• Ongoing expert training from leading beauty brands and experts
• Boots Retirement Savings Plan
• Discretionary annual bonus
• Enhanced maternity/paternity/adoption leave pay, and a gift card for those expecting or adopting
• Flexible benefits scheme; holiday buying, gym discounts, life assurance and more
• 24/7 counselling and wellbeing support through TELUS Health, our Employee Assistance Programme

There’s lots more in our rewards and benefits package, MyBoosts, our way of helping you get the most out of the good stuff. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A Bit About Us

At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options.

If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.