BD & Marketing Manager (9 month FTC)

Totum Partners; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading intellectual property firm is seeking a Marketing & Business Development Manager for a 9-month fixed-term position in London. The role involves driving business development strategies and providing support across international teams. Candidates should have substantial experience in business development and marketing, especially in the legal or IP sectors. A hybrid working model is offered, appealing to those looking for flexibility in their work environment.

Qualifications

• Substantial experience in business development and marketing within the legal, IP, or wider professional services sector.
• Demonstrable success in designing and implementing strategies that deliver measurable business results.
• Strong analytical mindset, with a focus on data-driven decision-making.

Responsibilities

• Act as a trusted advisor to fee earners, providing tailored business development support across international teams.
• Lead and motivate business development working groups, fostering a culture of best practice and innovation.
• Manage the end-to-end pitch process, including project coordination and content development.

Skills

Business development experience

Marketing strategy implementation

Analytical mindset

Team leadership

Excellent communication skills

Creative problem-solving

Job description

Marketing & Business Development Manager (9 Month FTC)

Leading IP Firm

London

Hybrid working

My client, a leading intellectual property firm renowned for its inclusive culture and forward‑thinking approach, is seeking an experienced Marketing & Business Development Manager to join their team on a fixed‑term basis for 9 months, with the potential for extension. This London‑based position offers the chance to shape and deliver strategic growth initiatives across multiple international offices and specialist practice groups.

About the Role

This is a hands‑on managerial role, working closely with senior leadership to drive business development and marketing activities that support the firm’s ambitious growth plans. The successful candidate will collaborate with colleagues across London, Europe and the US, ensuring that business development strategies are effectively implemented and aligned with the firm’s objectives.

Key Responsibilities

• Act as a trusted advisor to fee earners, providing tailored business development support across international teams.
• Partner with the Director of Marketing & Business Development to shape and execute firm‑wide growth strategies.
• Lead and motivate business development working groups, fostering a culture of best practice and innovation.
• Coach partners and associates on effective marketing and client development techniques.
• Develop and refine business development plans, ensuring ongoing engagement with key prospects and clients.
• Manage the end‑to‑end pitch process, including project coordination and content development.
• Oversee the planning and delivery of marketing campaigns, events, and digital communications.
• Drive the firm’s content marketing strategy, ensuring high‑quality, targeted output.
• Take ownership of profile‑raising activities, including legal directory submissions and thought leadership initiatives.
• Supervise and mentor junior team members, ensuring high standards of delivery and professional growth.
• Champion the use of CRM systems to support business development efforts.

Candidate Profile

• Substantial experience in business development and marketing within the legal, IP, or wider professional services sector.
• Demonstrable success in designing and implementing strategies that deliver measurable business results.
• Strong analytical mindset, with a focus on data‑driven decision‑making.
• Broad expertise across the marketing mix, including digital, events, and content.
• Proven ability to lead and inspire teams, with previous management experience preferred.
• Excellent communication and influencing skills, able to engage stakeholders at all levels.
• Creative and commercially astute, with the ability to translate market trends into business opportunities.
• Skilled writer, comfortable managing complex pitch processes under tight deadlines.
• Collaborative, positive, and adaptable, with a proactive approach to problem‑solving.

Equal Opportunities

As a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firms that thrive are those with the most diverse team; that’s why we work so hard to source the best talent from the broadest pool possible. As an equal opportunity employer, we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.