B2C Marketing Manager

Core-Asset Consulting Ltd; Newcastle upon Tyne; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services firm is searching for a talented B2C Marketing Manager for a 12-month contract in Newcastle. The role involves planning and executing marketing campaigns aimed at client acquisition, engagement, and retention. Strong experience in B2C marketing, CRM skills, and communication abilities are essential. The firm is committed to inclusivity and welcomes diverse applicants.

Qualifications

• Experience in financial services or regulated sector preferred.
• Familiarity with regulatory communication requirements.
• Understanding financial products such as pensions or investments.

Responsibilities

• Plan, execute and optimise multi‑channel B2C marketing campaigns.
• Use segmentation to tailor messaging and create compliant communications.
• Apply data and audience insight to enhance ROI and business impact.
• Align marketing activity with business objectives.
• Support strategic business initiatives with teams.
• Maintain consistent client‑facing tone and experience.

Skills

Proven experience in a B2C marketing role

History of planning and executing marketing campaigns

Strong grasp of CRM and digital advertising

Excellent verbal and written communication skills

Highly data-driven mindset

Well organised and proactive

Strong stakeholder-management skills

Tools

HubSpot

Salesforce

Job description

Core-Asset Consulting is partnering with a leading financial services firm in search of a talented B2C Marketing Manager to join their team on a 12-month, fixed-term contract based in Newcastle.

This is a strategic, hands‑on role with real ownership: you will shape and execute integrated campaigns that drive client acquisition, deepen engagement, boost cross‑sales, and improve retention across all B2C channels.

Skills/Experience

• Proven experience in a B2C marketing role, preferably within financial services or another regulated sector.


• History of planning and executing multi‑channel marketing campaigns with measurable business outcomes.


• Strong grasp of CRM, email marketing and digital advertising fundamentals.


• Excellent verbal and written communication skills, with the ability to simplify complex information into clear and client‑friendly messages.


• Highly data‑driven, with a mindset focused on continuous improvement and learning.


• Well organised and proactive, capable of juggling multiple priorities in a fast‑paced environment.


• Confident working independently and collaboratively, with strong stakeholder‑management skills.

Desirable

• Experience with HubSpot, Salesforce, or similar CRM platforms.


• Familiarity with regulatory communication requirements (e.g., FCA).


• Understanding of financial products such as pensions or investment propositions.

Core Responsibilities

• Plan, execute and optimise multi‑channel B2C marketing campaigns to drive acquisition, engagement, cross‑selling and retention across digital, social, email, paid media, events and internal sales/advice channels.


• Use segmentation to tailor messaging, create clear and compliant communications, and simplify complex financial topics to strengthen client understanding and relationships.


• Apply data and audience insight to identify opportunities, test and refine activity, and contribute to regular reporting to enhance ROI and business impact.


• Partner with senior marketing leaders (e.g., B2C Channel Manager) to align marketing activity with business objectives.


• Work with Product, Operations, Client Services, and Compliance teams to support strategic business initiatives.


• Liaise with Brand and Communications teams to maintain a consistent client‑facing tone and experience.

Core-Asset Consulting is an equal opportunities recruiter and we welcome applications from everyone irrespective of age, disability, gender, gender identity or expression, race, colour, ethnic or national origin, sexual orientation, religion or belief, marital/civil partner status or pregnancy.

Job reference: 16297

To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.