B2B SEO Content Writer | AI-Driven, Conversion-Focused

The Access Group; Glasgow; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading business management software provider in the UK is looking for a Digital Content Writer to create SEO-optimized content that drives conversion and engages B2B audiences. This role involves producing guides, blogs, and marketing materials while leveraging AI tools for research and content creation. Ideal candidates will have proven experience in SEO copywriting and excellent research skills. This position promises a collaborative environment and career growth opportunities.

Benefits

Competitive salary

25 days holiday

Matched pension scheme

Charity day

Qualifications

• Proven SEO copywriting experience with a track record of improving rankings and conversions.
• Strong ability to craft creative, persuasive content for B2B audiences.
• Excellent research skills and ability to manage multiple projects under tight deadlines.

Responsibilities

• Create conversion-focused content for web, email, and paid campaigns optimized for SEO.
• Support email marketing with BOF copy that nurtures leads.
• Use AI tools to research, ideate, and optimize content.

Skills

SEO copywriting

B2B content creation

Email marketing copy

Research skills

Audience understanding

Tools

AI-driven content tools

Job description

A leading business management software provider in the UK is looking for a Digital Content Writer to create SEO-optimized content that drives conversion and engages B2B audiences. This role involves producing guides, blogs, and marketing materials while leveraging AI tools for research and content creation. Ideal candidates will have proven experience in SEO copywriting and excellent research skills. This position promises a collaborative environment and career growth opportunities.