B2B Sales Lead, UK

Neko Health AB; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Neko Health AB is seeking a UK B2B Lead to design and run the company’s first B2B sales strategy in the UK. The role starts in Birmingham and Manchester and expands to London, building the go-to-market approach for corporate clients and establishing the B2B playbook for future growth.

You will work with the UK Country Manager, coordinating with City Marketing Leads to align B2B and B2C activities, and aim to generate incremental bookings while proving the proposition’s value to business leaders.

Qualifications

• 10+ years of B2B sales or business development experience.
• Experience selling to HR, People, or C-suite decision-makers at SMB and enterprise companies.
• Comfortable running a full sales cycle independently: prospecting, outreach, discovery, proposal, and close.
• Existing network in Birmingham and/or Manchester business communities is a strong advantage.
• Commercially sharp - understand unit economics, defend pricing, and negotiate effectively.
• Organised and data-driven with pipeline tracking and Learnings from experiments.

Responsibilities

• Build a targeted prospect list of companies across Birmingham and Manchester, including SMBs, London HQ hubs, and premium health-check buyers.
• Run outreach and activation, focusing on conversion to bookings while validating hypotheses informing the broader B2B proposition.
• Convert 2–4 employer deals with a healthy pipeline of late-stage opportunities.
• Initiate conversations with key benefit platforms and assess integration prospects.
• Deliver a hypothesis readout at Week 8: segment response, channel efficacy, pricing validity, and non-price levers.
• Scale the programme to London using learnings from initial cities.
• Own a growing pipeline of employer accounts and deepen relationships to secure renewals and case studies.
• Build and refine the B2B city activation playbook for future market launches.
• Collaborate with marketing and product on pricing, packaging, add-ons, and group booking mechanics.
• Partner with City Marketing Leads to coordinate B2B events that drive awareness, education, and conversion.

Skills

B2B sales

Enterprise sales

Pipeline development

Stakeholder management

Pricing & negotiations

CRM experience

Tools

Salesforce

Job description

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.
In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

Role Purpose

As UK B2B Lead, you will design and run Neko's first B2B sales strategy & programme, starting in Birmingham and Manchester before expanding to London. This is a build-and-prove role: you will establish our go-to-market approach for corporate clients, run B2B experiments to define the proposition, generate Neko’s first employer deals, and lay the commercial and operational foundations for B2B as a major growth channel alongside our B2C business.

You will work directly with the UK Country Manager and have executive sponsorship from the leadership team. Working alongside the City Marketing Leads, you will ensure B2B and B2C activity are coordinated on the ground in each city.

Your goal as the first B2B hire for Neko is to generate incremental bookings and build the B2B playbook that will be used for Neko’s broader B2B global strategy and new city activation.

What You’ll Deliver in the First 6–12 Months

• Build a targeted prospect list of companies across Birmingham and Manchester, covering SMB- businesses, hub offices of London-HQ firms, and premium health check buyers

• Run outreach and activation, focusing on conversion to booking sales while validating key hypotheses that will inform broader B2B proposition

• Convert at least 2-4 employer deals, with a healthy pipeline of late-stage deals

• Initiate conversations with key benefit platforms and assess the commercial case for integration

• Deliver a clear hypothesis readout at Week 8: which employer segments respond, which channels work, whether price holds, and what non-price levers close deals

• Scale the programme into London, applying learnings from Birmingham and Manchester to a larger and more competitive market

• Own a growing pipeline of employer accounts and deepen relationships with early clients to secure renewals and case studies

• Build and refine the B2B city activation playbook - the repeatable framework Neko will use to launch B2B in every new market

• Work with marketing and product to develop the employer proposition: pricing, packaging, add-ons, and the operational mechanics of group bookings.

• Partner with the City Marketing Leads to coordinate B2B events and activations that drive awareness, education and conversion with B2B clients (and serve B2C objectives)

Requirements

• 10+ years of B2B sales or business development experience, with a track record of closing deals and building pipelines from scratch

• Experience selling into HR, People, or C-suite decision-makers at SMB and enterprise companies - ideally across professional services, tech, or finance

• Comfortable running a full sales cycle independently: prospecting, outreach, discovery, proposal, and close

• Existing network in the Birmingham and/or Manchester business community is a strong advantage

• Commercially sharp - you understand unit economics, can defend pricing, and know when (and when not) to negotiate

• Organised and data-driven, with the ability to track a pipeline, report on performance, and draw clear learnings from early experiments

• Comfortable working in an early-stage environment where the playbook does not yet exist - you will be writing it

• A genuine interest in preventive health and employee wellness; able to speak credibly about the value of proactive health investment to business leaders

Find more English Speaking Jobs in United Kingdom on Arbeitnow