B2B Marketing Manager — Industrial Growth & Brand

TMRG; Kidderminster; On-site; GBP 35,000 - 43,000; Full time

Job summary

A reliable solutions firm in Kidderminster is seeking a Marketing Manager to lead multi-channel marketing campaigns. The ideal candidate will have extensive B2B marketing experience, specifically in industrial, engineering, or manufacturing sectors. Responsibilities include optimizing lead generation, collaborating with sales, managing CRM-driven campaigns, and enhancing brand presence. The role offers a salary of up to £43,000, along with professional growth opportunities and a performance-based bonus.

Benefits

Performance-based bonus

Professional growth opportunity

Collaborative work environment

Innovative work environment

Qualifications

• Proven success in lead generation and brand awareness.
• Strong analytical/data-driven skills.
• Excellent communication and project management skills.

Responsibilities

• Plan and optimise multi-channel lead generation campaigns.
• Collaborate with sales on ideal customer profiles.
• Manage marketing automation and CRM-driven campaigns.
• Track and report lead quality and campaign ROI.
• Develop brand awareness strategies and oversee content creation.
• Manage digital presence including SEO and social media.
• Lead strategic marketing planning and market research.

Skills

B2B marketing experience

Lead generation

Brand awareness

Analytical skills

Creative brand storytelling

Tools

CRM platforms

Marketing automation platforms

Job description

A reliable solutions firm in Kidderminster is seeking a Marketing Manager to lead multi-channel marketing campaigns. The ideal candidate will have extensive B2B marketing experience, specifically in industrial, engineering, or manufacturing sectors. Responsibilities include optimizing lead generation, collaborating with sales, managing CRM-driven campaigns, and enhancing brand presence. The role offers a salary of up to £43,000, along with professional growth opportunities and a performance-based bonus.