B2B Marketing Manager

Only Marketing Jobs; Dorking; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading employee benefits provider is seeking a B2B Marketing Manager to develop impactful marketing plans aimed at enhancing connections with brokers and customers. This hybrid role involves leading a small team and driving data-informed marketing strategies to meet growth objectives. You will create and execute Account Based Marketing campaigns that leverage insights for measurable results. The ideal candidate possesses strong leadership skills, a data-driven mindset, and experience in targeted B2B marketing strategies. Join an inclusive workplace where your potential can thrive.

Benefits

Generous bonus

Private medical insurance

DC pension scheme

Life, medical, and income insurance

Remote GP and nutrition coaching access

27 days holiday with optional buy/sell

Salary sacrifice electric car scheme

Free shuttle bus from Dorking Train Station

Qualifications

• Strong leadership capabilities with experience in managing a team.
• Ability to utilize data analytics and insights effectively.
• Experience with Account Based Marketing strategies.
• Solid understanding of segmentation and marketing personalization.

Responsibilities

• Develop and oversee Account Based Marketing strategies.
• Utilize data analytics to optimize segmentation and impacts.
• Manage reporting and performance tracking for ABM campaigns.

Skills

People leadership

Data-driven decision-making

Account Based Marketing expertise

Segmentation understanding

Customer journey mapping

Job description

Job Posting End Date: February 08

Who are we?

We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.

The role

What will you be doing?

13 B2B Marketing Manager

Hybrid – 3 days a week in Dorking office

Or Basingstoke/Dorking hybrid

What will you bring?

Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience.

If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance-led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.

We are looking for an B2B Marketing Manager to create high-impact marketing plans that transform how Unum connects with its most valuable broker and customer accounts. You will lead a team of two direct reports to execute data-driven campaigns and contact strategies that deliver measurable results. Together, you’ll turn insights into action and help us achieve our ambitious growth targets.

Key Responsibilities:

• Develop and oversee the implementation of Account Based Marketing strategies and campaigns to drive acquisition, retention, digital adoption, and engagement objectives.
• Lead the use of data analytics and customer insights to optimise segmentation and deliver measurable business impact.
• Own reporting and performance tracking for ABM campaigns, providing clear insights and recommendations for continuous improvement.

Skills & Experience:

• Strong people leadership capabilities and behaviours, with experience in people management and coaching strongly desired.
• A data-driven decision-maker who thrives on turning insights into action.
• Proven experience embedding Account Based Marketing and/or highly targeted B2B marketing strategies.
• Strong understanding of segmentation, personalisation, and customer journey mapping.

If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.

Please note internally this role is titled Account Based Marketing Manager.

The successful Account Based Marketing Manager can expect:

• Generous Bonus
• Private Medical Insurance
• DC pension scheme
• Life, medical and income Insurance
• Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
• 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
• Salary sacrifice electric car scheme with on site charging facilities.
• Free Shuttle Bus from Dorking Train Station#LI-VI1

#LI-Hybrid

Why join us?

At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life.

We’ve built a supportive, inclusive environment where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless.

If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail].

Company:

Unum UK