B2B Marketing Lead

Samsung Group; Ottershaw; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global technology leader in the UK is seeking a dynamic B2B Marketing Lead to shape and execute marketing strategies that drive measurable business impact. The role requires a proven track record in managing marketing campaigns across diverse segments, along with strong analytical skills to optimize performance. Candidates should have over 5 years of leadership experience in B2B marketing in a fast-paced environment. The position offers a hybrid working model and a comprehensive benefits package.

Benefits

Bonus scheme based on performance

Pension contribution

25 days holiday plus bank holidays

Discounts on Samsung products

Partner Absence days

Qualifications

• 5+ years of leadership experience in B2B marketing.
• Proven ability to manage demand generation campaigns with measurable results.
• Strong analytical skills to optimize marketing performance.

Responsibilities

• Lead B2B marketing initiatives with measurable results.
• Manage quarterly budgets for marketing investments.
• Develop marketing plans tailored for different audiences.

Skills

B2B marketing leadership

Cross-functional collaboration

Analytical mindset

Campaign strategy

Agency management

Job description

Why join our team? As Samsung's B2B Marketing Lead in the Mobile Experience (MX) division, you'll play a central role in shaping and executing marketing strategies that drive real business impact. This is a chance to lead high‑profile campaigns, influence cross‑functional teams, and help Samsung grow its B2B presence across smartphones, tablets, rugged devices, computing, software, and services.

Responsibilities

• Lead B2B marketing initiatives that deliver measurable results across SME, Large Enterprise, and Education segments, supporting growth and strengthening Samsung's position in the market.
• Work closely with global and regional teams to turn strategy into effective, insight‑led campaigns that resonate with business customers.
• Champion creative excellence and ensure the brand shows up consistently and distinctively across all touchpoints.
• Build and nurture agency and partner relationships to drive efficiency, creativity, and deliver high‑impact, well‑executed campaigns.
• Own and evolve the B2B marketing strategy across SME, Large Enterprise and Education segments, ensuring alignment with Samsung MX's overarching vision and commercial priorities.
• Lead the end‑to‑end B2B customer journey, driving awareness, consideration, purchase, and loyalty across key audiences.
• Translate business goals into measurable KPIs and ROI targets, including lead generation and pipeline contribution, ensuring all marketing activity delivers tangible commercial outcomes.
• Manage B2B Marcomms quarterly budgets, optimising marketing investments to support commercial goals and identifying opportunities to fund pioneering initiatives.
• Shape and own the B2B CRM strategy, driving engagement, lifecycle management, and measurable growth across SME and Large Enterprise audiences.
• Represent B2B marketing in senior leadership discussions, ensuring alignment with sales, product, and regional teams.
• Lead the B2B Marcomms team, managing day‑to‑day operations and fostering a high‑performing, results‑driven culture.
• Develop and execute quarterly marketing plans tailored for SME and Large Enterprise audiences, ensuring impactful campaigns across multiple product categories.
• Create comprehensive marketing toolkits—including messaging frameworks, sales enablement assets, and campaign activation content—that empower internal teams and external partners.
• Drive agency and partner performance, elevating collaboration, accountability, and creative innovation across campaigns.
• Use market insights and customer understanding to continuously refine strategies and identify new growth opportunities.
• Partner closely with cross‑functional teams (PR, Social, Media) and key strategic partners (e.g., Google, Intel, Microsoft) to deliver coordinated, multi‑channel campaigns.
• Manage relationships with colleagues in Korea and the European office, building strong partnerships that drive mutual benefits and aligned execution.
• Recognized as the 'go‑to' leader for B2B marketing strategy, launches, and business growth.
• Deliver impactful marketing plans that achieve marketing targets.
• Build a high‑performing, engaged, and strategically‑aligned team, capable of executing at scale across multiple categories.

Qualifications

• 5+ years of B2B marketing leadership experience, successfully managing complex, end‑to‑end demand generation and product launch campaigns across the full ACPI funnel.
• Proven ability to develop and execute strategies that deliver measurable business growth and market impact.
• Forward‑thinking, inspiring leader who motivates teams to achieve ambitious goals in fast‑moving environments.
• Skilled cross‑functional collaborator, capable of aligning stakeholders and delivering results in matrixed, multinational organisations.
• Deep experience in B2B media, campaign strategy, and agency management to drive high‑impact execution.
• Strong analytical mindset, with the ability to turn insights into actionable strategies and optimise performance in real time.
• Ability to tailor marketing strategies, messaging, and campaigns to meet the distinct needs of different business customer segments.
• Commercially astute, confident engaging senior stakeholders and translating marketing performance into business outcomes.
• Experience in mobile technology or enterprise solutions is highly preferred.

Benefits of working at Samsung

• Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
• Up to 20 (pro‑rata) Partner Absence days per calendar year to be used in times of need