B2B Lead Generation Executive

Parkopedia; City Of London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A dynamic parking technology company in London seeks a B2B Lead Generation Executive to develop and execute innovative lead generation strategies. The ideal candidate will have over 2 years of experience in lead generation, strong analytical skills, and a proactive mindset. This role offers a competitive salary and a hybrid working model, with 3 days in the office. Join a fast-growing team and help shape the future of urban mobility.

Benefits

Competitive salary

Hybrid working – 3 days in the office

24 days annual leave

Enhanced maternity/paternity leave

Gym membership

Cycle scheme & tech scheme

Health cash plan & mental health support

Pension via Nest

Lifestyle savings via Vivup benefits platform

Qualifications

• 2+ years’ experience in lead generation or performance marketing.
• Proven track record in ABM, paid lead gen, cold email, and landing page optimisation.
• Entrepreneurial mindset with strong prioritisation skills.

Responsibilities

• Develop and execute lead generation strategies across multiple channels.
• Manage campaigns end-to-end from budgets to performance analysis.
• Continuously optimise landing pages to drive conversions.

Skills

Lead generation experience

ABM expertise

Data analytics skills

A/B testing proficiency

Performance marketing

Job description

Join us on a mission to change the way the world parks.

At YourParkingSpace, we’re revolutionising parking. From stress-free parking to convenient EV charging, our smart technology is creating seamless journeys for over 8 million users across the UK and beyond. For businesses, landlords, and homeowners, we offer a powerful parking management solution that maximises utilisation, streamlines operations, and boosts profitability.

We’ve been recognised in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies – and we’re just getting started.

The Role

We’re looking for a dynamic, data-driven B2B Lead Generation Executive to take our growth to the next level. You’ll lead on ABM, paid lead gen, cold email campaigns, and landing page optimisation – all while leveraging automation and AI to stay ahead of the curve.

This role is all about building sharp, multi-channel strategies to engage, qualify, and nurture leads. You’ll work closely with our sales, product, and data teams to make sure our lead generation efforts translate into tangible results.

What you’ll do:

• Develop and execute lead generation strategies across ABM, paid channels, cold email, and landing pages.

• Manage campaigns end-to-end, from budgets and targeting to performance analysis.

• Continuously optimise landing pages to boost conversions.

• Use analytics to identify trends, refine tactics, and deliver actionable insights.

• Collaborate across teams to align lead generation with broader business goals.

• Harness AI tools to keep us ahead in B2B lead generation.

What we’re looking for:

• 2+ years’ experience in lead generation or performance marketing.

• Proven track record in ABM, paid lead gen, cold email, and landing page optimisation.

• Strong data analytics skills and proficiency with A/B testing.

• Entrepreneurial mindset, curious and proactive.

• Excellent prioritisation and collaboration skills.

Why join us?

• Competitive salary

• Hybrid working – 3 days in our Stratford office

• 24 days annual leave (plus Birthday off!) – increasing after 3 years

• Enhanced maternity/paternity leave

• Gym membership (PureGym or discounted options)

• Cycle scheme & tech scheme

• Health cash plan & mental health support

• Pension via Nest

• Lifestyle savings via Vivup benefits platform

Ready to change the way the world parks?

Apply now and be part of a fast-growing team shaping the future of urban mobility.