B2B Growth Marketing Manager — Lead Gen & ABM

F.J. WILSON; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading B2B marketing firm based in the UK is seeking an experienced Marketing Manager to drive lead generation and customer engagement. This pivotal role involves developing integrated marketing strategies that support the sales team in generating a steady flow of high-quality leads. Candidates should have a strong background in account-based marketing, campaign management across digital platforms, and the ability to optimize conversion throughout the sales funnel. This is an exciting opportunity for someone passionate about shaping marketing strategy in a dynamic environment.

Qualifications

• Proven experience in B2B marketing with a strong focus on results and lead generation.
• Experience in managing integrated marketing campaigns across various channels.
• Strong analytical skills to optimize the sales funnel and reporting.

Responsibilities

• Take ownership of a suite of products and drive demand generation.
• Manage and nurture leads through the sales pipeline.
• Design and deliver integrated marketing campaigns to generate qualified leads.

Skills

Lead generation

Customer engagement

Account-based marketing

Integrated marketing campaigns

Digital marketing (PPC, SEO)

Job description

A leading B2B marketing firm based in the UK is seeking an experienced Marketing Manager to drive lead generation and customer engagement. This pivotal role involves developing integrated marketing strategies that support the sales team in generating a steady flow of high-quality leads. Candidates should have a strong background in account-based marketing, campaign management across digital platforms, and the ability to optimize conversion throughout the sales funnel. This is an exciting opportunity for someone passionate about shaping marketing strategy in a dynamic environment.