B2B Growth Marketing Lead – Data-Driven Campaigns

Martin Veasey Talent Solutions; England; On-site; GBP 125,000 - 150,000; Full time

Job summary

A high-growth financial services firm in Northampton is seeking a Head of Marketing to lead and execute integrated B2B marketing campaigns. The ideal candidate will have a strong background in campaign management and lead generation, with experience in sectors such as insurance and fintech. This role requires a creative, analytical leader who can manage a team and communicate effectively across various stakeholders. Competitive salary plus bonus and benefits offered.

Qualifications

• Proven success in B2B campaign management within fast-moving sectors.
• Track record in lead generation and conversion optimisation.
• Strong grasp of analytics and CRM tools.

Responsibilities

• Lead the planning and execution of integrated marketing campaigns.
• Translate commercial goals into targeted campaigns.
• Manage multiple campaigns from concept to delivery.
• Monitor and report on marketing performance.

Skills

B2B campaign management

Lead generation

Conversion optimisation

Project management

Stakeholder engagement

CRM and analytics tools

Creative and analytical thinking

Education

Degree in Marketing, Business, or related discipline (minimum 2:1)

CIM or IDM qualification

Tools

HubSpot

Salesforce

Google Analytics

Adobe suite

Job description

A high-growth financial services firm in Northampton is seeking a Head of Marketing to lead and execute integrated B2B marketing campaigns. The ideal candidate will have a strong background in campaign management and lead generation, with experience in sectors such as insurance and fintech. This role requires a creative, analytical leader who can manage a team and communicate effectively across various stakeholders. Competitive salary plus bonus and benefits offered.