B2B Field Sales Team Lead - UK (12 month contractual role)

Tide; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading fintech company in the UK seeks a B2B Field Sales Team Lead to manage a high-performing team promoting a new card reader product. This role requires experience in field sales and leadership, with a focus on building strategies and engaging directly with SMEs. The candidate will enjoy competitive pay, health benefits, and hybrid work flexibility.

Benefits

Competitive salary + commission + bonus

Health insurance

Learning and development budget

25 days holiday

Monthly socials and team events

Qualifications

• 3+ years of field sales experience, ideally in fintech or POS solutions.
• 1+ year of leadership experience managing sales teams.
• Natural salesperson skilled at converting leads into customers.

Responsibilities

• Building and leading the field sales team.
• Hiring and onboarding field sales agents.
• Creating and executing the field sales strategy.

Skills

Field sales experience

Sales leadership

Data-driven decision making

Organizational skills

CRM tools

Tools

Salesforce

HubSpot

Job description

B2B Field Sales Team Lead - UK (12 month contractual role)

United Kingdom

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

ABOUT THE ROLE

You’re excited about leading from the front - building and managing a high-performing team that’s driving the adoption of a new Tide Card Reader (POS) product designed to empower small businesses across the UK.

As the B2B Field Sales POS Team Lead, you’ll be responsible for recruiting, training, and leading a team of field sales representatives who sell Tide’s new card reader product face-to-face to SMEs. You’ll thrive in a fast-paced, entrepreneurial environment where you can build something from scratch, test ideas, and see the direct impact of your work.

You’re someone who combines sales leadership, data-driven decision making, and strong organisational skills with an authentic passion for helping small businesses thrive. You’ll enjoy travelling, engaging with potential members in person, and creating a high-energy, target-driven sales culture.

Responsibilities

• Building and leading your team
• Hiring, onboarding, and managing a national team of field sales agents responsible for promoting and selling Tide’s POS card reader product to small businesses.
• Creating and executing the field sales strategy - defining structure, coverage, KPIs, and performance standards.
• Coaching your team daily to hit and exceed ambitious sales targets while maintaining quality and compliance.
• Setting clear expectations, building dashboards, and monitoring metrics to drive performance and accountability.
• Managing performance reviews, recognition, and continuous learning for your team.

• Field sales leadership
• Leading by example - spending time in the field alongside your team to engage directly with potential customers.
• Identifying and optimising high-performing areas, events, and acquisition channels through data insights.
• Partnering with Marketing and Growth teams to support on-the-ground activation campaigns, local events, and community partnerships.
• Ensuring all sales interactions reflect Tide’s values and compliance standards, including correct KYC and onboarding procedures.

• Cross-functional collaboration
• Working closely with the KYC, Compliance, and Product teams to ensure a smooth member onboarding experience.
• Acting as the voice of the field - providing insights and feedback to improve our POS proposition and sales operations.
• Collaborating with HR and Talent teams on recruitment and workforce planning to scale field operations.

• Reporting and Optimisation
• Tracking and analysing team performance to identify trends, opportunities, and training needs.
• Creating and maintaining data dashboards to report weekly on activity, conversion rates, and territory performance.
• Managing budgets, commissions, and incentives in partnership with Finance and Operations.

WHAT WE ARE LOOKING FOR

• Have3+ years of field sales experience, ideally in fintech, payments, or POS solutions (e.g. SumUp, Square, Zettle).
• Have1+ year of leadership experience, managing distributed or face-to-face sales teams.
• Are anatural salesperson - confident, outgoing, and skilled at converting leads into customers.
• Aredata-driven, using insights to make decisions and continuously improve team performance.
• Arehighly organised, capable of managing multiple priorities and ensuring seamless execution.
• Enjoybuilding something new - comfortable working in an environment that evolves quickly.
• Have experience with CRM or reporting tools (e.g. Salesforce, HubSpot, or similar).
• Are comfortable travelling across the UK as needed.

WHAT YOU’LL GET IN RETURN

• Competitive salary + commission + bonus
• Health insurance and wellbeing support
• Learning and development budget
• 25 days holiday (plus the option to buy more)
• Access to discounts, perks, and employee benefits
• Hybrid working flexibility - work from home or our London office
• Monthly socials and team events
• Opportunity to make a direct impact on one of Tide’s most exciting new product launches

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

We thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [e-mail]. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

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