B2B Field Sales Team Lead - UK

tide; Camden Town; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A growing fintech company in the UK seeks a B2B Field Sales POS Team Lead to manage a high-performing sales team for their new product. The role involves recruitment, strategy execution, and collaboration across teams. Ideal candidates will have strong field sales and leadership experience, along with a passion for empowering small businesses. Competitive salary, bonuses, and flexible working are offered.

Benefits

Competitive salary + commission + bonus

Health insurance and wellbeing support

25 days holiday

Annual learning & development budget

Access to discounts and employee benefits

Hybrid working flexibility

Monthly socials and team events

Qualifications

• 3+ years in field sales, preferably in fintech or POS solutions.
• 1+ year leading distributed sales teams.
• Comfortable travelling across the UK.

Responsibilities

• Recruit, train and manage a field sales team.
• Execute field sales strategies and monitor performance.
• Collaborate with marketing and compliance teams.

Skills

Field sales experience

Leadership experience

Sales confidence

Data-driven decision making

Organisational skills

Tools

Salesforce

HubSpot

Job description

You're excited about leading from the front - building and managing a high-performing team that drives the adoption of a new Tide Card Reader (POS) product designed to empower small businesses across the UK. As the B2B Field Sales POS Team Lead, you'll be responsible for recruiting, training, and leading a team of field sales representatives who sell Tide's new card reader product face‑to‑face to SMEs. You'll thrive in a fast‑paced, entrepreneurial environment where you can build something from scratch, test ideas, and see the direct impact of your work. You're someone who combines sales leadership, data‑driven decision making, and strong organisational skills with an authentic passion for helping small businesses thrive. You’ll enjoy travelling, engaging with potential members in person, and creating a high‑energy, target‑driven sales culture.

Team Leadership

• Hiring, onboarding, and managing a national team of field sales agents responsible for promoting and selling Tide's POS card reader product to small businesses.
• Creating and executing the field sales strategy—defining structure, coverage, KPIs, and performance standards.
• Coaching your team daily to hit and exceed ambitious sales targets while maintaining quality and compliance.
• Setting clear expectations, building dashboards, and monitoring metrics to drive performance and accountability.
• Managing performance reviews, recognition, and continuous learning for your team.

Field Sales Leadership

• Leading by example—spending time in the field alongside your team to engage directly with potential customers.
• Identifying and optimising high‑performing areas, events, and acquisition channels through data insights.
• Partnering with Marketing and Growth teams to support on‑the‑ground activation campaigns, local events, and community partnerships.
• Ensuring all sales interactions reflect Tide's values and compliance standards, including correct KYC and onboarding procedures.

Cross‑functional Collaboration

• Working closely with the KYC, Compliance, and Product teams to ensure a smooth member onboarding experience.
• Acting as the voice of the field—providing insights and feedback to improve our POS proposition and sales operations.
• Collaborating with HR and Talent teams on recruitment and workforce planning to scale field operations.

Reporting and Optimisation

• Tracking and analysing team performance to identify trends, opportunities, and training needs.
• Creating and maintaining data dashboards to report weekly on activity, conversion rates, and territory performance.
• Managing budgets, commissions, and incentives in partnership with Finance and Operations.

Qualifications

• Have 3+ years of field sales experience, ideally in fintech, payments, or POS solutions (e.g., SumUp, Square, Zettle).
• Have 1+ year of leadership experience, managing distributed or face‑to‑face sales teams.
• Are a natural salesperson—confident, outgoing, and skilled at converting leads into customers.
• Are data‑driven, using insights to make decisions and continuously improve team performance.
• Are highly organiser, capable of managing multiple priorities and ensuring seamless execution.
• Enjoy building something new—comfortable working in an environment that evolves quickly.
• Have experience with CRM or reporting tools (e.g., Salesforce, HubSpot, or similar).
• Are comfortable travelling across the UK as needed.

Benefits

• Competitive salary + commission + bonus
• Health insurance and wellbeing support
• 25 days holiday (plus the option to buy more)
• Annual learning & development budget
• Access to discounts, perks, and employee benefits
• Hybrid working flexibility—work from home or our London office
• Monthly socials and team events
• Opportunity to make a direct impact on one of Tide's most exciting new product launches

EEO Statement

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability.