B2b Email Marketing Manager - Lead Generation

Stopgap Way; Richmond; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A growing content agency in London seeks a creative and commercially-minded B2B Email Marketing Manager. This role focuses on planning, launching, and optimizing email campaigns to drive leads for clients and fuel agency growth. Ideal candidates should have strong experience in email marketing, excellent communication skills, and the ability to interpret data effectively. The position offers a hybrid working model with a competitive salary range of £45,000 to £50,000 depending on experience.

Qualifications

• Solid experience within a B2B email marketing team, managing multiple projects.
• Ability to deliver digital projects specifically email, video, audio, and online content.
• Ability to manage a budget.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and deliver lead-gen campaigns across email, social, and digital.
• Run A/B tests, track metrics, and refine strategies.
• Use tools like Google Analytics to create reports and present results to stakeholders.
• Build and deploy email campaigns, manage CRM and automation.
• Stay on top of marketing trends and help shape the agency’s approach.

Skills

Email campaign management

Digital project delivery

Data interpretation

Budget management

Excellent communication skills

Tools

Google Analytics

CRM and email automation tools

Job description

We're on the hunt for a creative, commercially‑minded B2b Email Marketing Manager to join a growing London Content Agency that is shaking things up.

Salary: £45,000 - £50,000 per annum
Location: Greater London, Central London
Job Type: Permanent

We want the person who turns big ideas into high‑impact email campaigns, works with big databases, and brings in cold leads. This role plans, launches and optimises campaigns that generate leads for clients and fuel the agency’s own growth.

What you’ll be doing

• Email Campaigns: Plan and deliver lead‑gen campaigns across email, social and digital; support events and client projects; write copy for promotional content
• Optimisation: Run A/B tests, track metrics, and refine strategies; manage risks; align campaigns with sales goals
• Analysis: Use tools like Google Analytics to create clear reports, share insights and present results confidently to stakeholders
• Operations: Build and deploy email campaigns, manage CRM and automation, update websites, and support ads, social and design tasks
• Innovation: Stay on top of marketing trends, bring fresh ideas and help shape the agency’s marketing approach

About You

• Solid experience within a B2B email marketing team, managing multiple projects
• The ability to deliver digital projects specifically email, video, audio and online content
• A grounding in marketing and the ability to interpret data
• The ability to manage a budget
• Excellent communications skills (written and verbal)

You MUST have the right to work in the UK – visa sponsorship is not available.

This role is based from a Central London office, working hybrid 3 dpw and paying £45k – £50k depending on experience.

Sound like your next move? Apply now!

Please only apply for this role if you are eligible to work in the UK.