B2B Email Marketing Lead Gen Manager

Stopgap Way; Richmond; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A growing content agency in London seeks a creative and commercially-minded B2B Email Marketing Manager. This role focuses on planning, launching, and optimizing email campaigns to drive leads for clients and fuel agency growth. Ideal candidates should have strong experience in email marketing, excellent communication skills, and the ability to interpret data effectively. The position offers a hybrid working model with a competitive salary range of £45,000 to £50,000 depending on experience.

Qualifications

• Solid experience within a B2B email marketing team, managing multiple projects.
• Ability to deliver digital projects specifically email, video, audio, and online content.
• Ability to manage a budget.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and deliver lead-gen campaigns across email, social, and digital.
• Run A/B tests, track metrics, and refine strategies.
• Use tools like Google Analytics to create reports and present results to stakeholders.
• Build and deploy email campaigns, manage CRM and automation.
• Stay on top of marketing trends and help shape the agency’s approach.

Skills

Email campaign management

Digital project delivery

Data interpretation

Budget management

Excellent communication skills

Tools

Google Analytics

CRM and email automation tools

Job description

A growing content agency in London seeks a creative and commercially-minded B2B Email Marketing Manager. This role focuses on planning, launching, and optimizing email campaigns to drive leads for clients and fuel agency growth. Ideal candidates should have strong experience in email marketing, excellent communication skills, and the ability to interpret data effectively. The position offers a hybrid working model with a competitive salary range of £45,000 to £50,000 depending on experience.