B2B Digital Marketing Lead - Hybrid (Liverpool)

Michael Page (UK); Liverpool; On-site; GBP 40,000 - 50,000; Full time

Job summary

A well-established retail company is seeking a Digital Marketing Manager to lead their digital strategy from Liverpool. The role involves developing comprehensive marketing strategies focused on eCommerce and B2B acquisitions, utilizing platforms such as Salesforce and Shopify. Candidates should possess extensive digital marketing experience and strong analytical skills, with a competitive salary of £40,000 to £50,000 offered, alongside opportunities for professional growth.

Benefits

Competitive salary

Permanent role with growth opportunities

Qualifications

• Extensive experience in digital marketing, particularly in B2B.
• Data-driven with strong analytical abilities.
• Ability to work in a hybrid environment from Liverpool.

Responsibilities

• Lead the development and execution of digital marketing strategies.
• Oversee eCommerce strategy and execution across platforms like Shopify and Magento.
• Track and analyze performance metrics to optimize marketing effectiveness.

Skills

Digital marketing experience

eCommerce expertise

Analytical skills

Salesforce CRM

Google Ads

SEO knowledge

Project management

Tools

Shopify

Magento

SEMrush

Salesforce Marketing Cloud

GA4

Job description

A well-established retail company is seeking a Digital Marketing Manager to lead their digital strategy from Liverpool. The role involves developing comprehensive marketing strategies focused on eCommerce and B2B acquisitions, utilizing platforms such as Salesforce and Shopify. Candidates should possess extensive digital marketing experience and strong analytical skills, with a competitive salary of £40,000 to £50,000 offered, alongside opportunities for professional growth.