B2B Digital Demand Marketing Specialist, EMEA

Adobe; Camden Town; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology company in the UK is seeking a B2B Demand Marketing Specialist to drive impactful marketing programs. You will support digital media activation, campaign reporting, and process development while collaborating with regional teams. The ideal candidate should have 2-4 years of digital marketing experience and the ability to handle multiple campaigns effectively. This role offers a chance to engage with diverse marketing initiatives and contribute to long-term growth.

Benefits

Creative work environment

Access to Adobe products

Qualifications

• 2-4 years of experience in digital marketing, demand generation, or a related function.
• Hands-on experience activating digital campaigns with accountability for results.
• Comfort with analyzing campaign performance data and making optimisation recommendations.
• Experience working cross-functionally with sales and marketing.

Responsibilities

• Support strategy, planning, and execution of digital media buys focused on lead generation.
• Localise and adapt marketing assets for specific campaigns.
• Produce informative reports on campaign health and KPIs.

Skills

Digital marketing expertise

Campaign performance analysis

Project management

Communication skills

Experience with digital campaigns

Tools

Marketing automation tools

Analytics platforms

Job description

As a B2B Demand Marketing Specialist in EMEA, you'll be deeply involved in bringing our campaigns to life, from tactical media activation to content adaptation, reporting, and process development. You'll collaborate with regional marketing teams, demand audience leads, and media agencies, and play an active role in shaping how Adobe shows up across digital touchpoints. Over time, you'll be able to lead your own campaigns, test new channels, and influence strategy.

Responsibilities

Digital Media Activation

• Support strategy, planning, and execution of digital media buys (e.g. display, paid social, programmatic) focused on lead generation and pipeline goals.
• Work with Demand Managers to embed digital channels into comprehensive customer journeys.
• Identify optimization opportunities (budget shifts, creative tests, targeting tweaks) to improve campaign metrics (CPL, conversion rates, etc.).

Content & Asset Enablement

• Localise, adapt, and map marketing assets to specific campaigns, segments, or regions.
• Work closely with regional marketing and the creative studio to guarantee assets are relevant, on-brand, and optimized for digital usage (file formats, message consistency, sizing).

Reporting & Performance Analysis

• Input into the overall reporting requirements in weekly, monthly and quarterly business meetings by producing informative reports and presentations that track campaign health and KPIs.
• Communicate performance, insights, and recommendations to internal partners and media agencies.
• Work with marketing operations / analytics teams to integrate campaign planning into the broader marketing cadence.

Governance, Templates & Best Practices

• Maintain campaign templates, checklists, and playback frameworks to ensure consistency and efficiency across initiatives.
• Document and share campaign guidelines and lessons learned to help the team scale more efficiently.

Qualifications

• 2-4 years of experience in digital marketing, demand generation, or a related function (B2B, SaaS, or complex organizations preferred).
• Hands-on experience activating digital campaigns (e.g. display, paid social, programmatic) with real accountability for results.
• Comfort with analyzing campaign performance data, building reports, and making optimisation recommendations.
• Experience working with marketing automation, analytics platforms, or tag management solutions.
• Solid project management skills: you can handle multiple campaigns, stakeholders, and deadlines.
• Strong communication skills, good attention to detail, and ability to work cross-functionally with regional teams, agencies, and internal partners.
• Experience working cross-functionally with sales, regional marketing and agencies.

Nice-to-have / Bonus

• Familiarity with Adobe's Creative product offerings.
• Previous exposure in a global or matrixed organisation.
• Understanding of localization / adaptation challenges across EMEA markets.

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

Adobe's EMEA B2B Demand Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, scalable and data-driven demand marketing programs. The Opportunity Within our EMEA B2B Demand Marketing team inside Adobe's Global Marketing Organization (GMO), we aim to deliver scalable, data-driven demand campaigns that fuel long-term growth.