B2B Content Officer

Birmingham City University; Birmingham; On-site; GBP 32,000 - 36,000; Full time

Job summary

A leading educational institution in Birmingham seeks a creative B2B Content Officer to engage business audiences through compelling content creation. The ideal candidate will have strong writing and multimedia skills and the ability to manage multiple projects. Responsibilities include producing case studies, web content, and video materials. Join our Brand and Creative Marketing team to help promote our business services and partnerships.

Qualifications

• Experience producing content for professional audiences across various formats.
• Strong writing, editing, and proofreading skills.
• Hands-on skills in photography and videography.
• Familiarity with basic HTML editing.
• Ability to manage multiple projects and meet tight deadlines.

Responsibilities

• Research, write, and edit engaging content for various mediums.
• Translate technical information into accessible language for businesses.
• Support delivery of content campaigns that generate leads.
• Capture photography and video showcasing projects.
• Maintain business-facing web content using SEO best practices.
• Gather testimonials to enhance storytelling.

Skills

Content production

Writing and editing

Multimedia production

Collaboration

SEO and digital accessibility knowledge

Tools

Analytics tools

Content management systems

Job description

Department Brand and Creative Marketing Location Birmingham, West Midlands Salary £32,006 to £35,331per annum Permanent Post Type Full Time Release Date 26 November 2025 Closing Date 23.59 hours GMT on Wednesday 10 December 2025 Reference M125006

Are you a creative communicator who knows how to turn complex ideas into engaging stories? Do you have a flair for producing high quality content that connects with business audiences? If so, Birmingham City University is looking for you to join our growing Brand and Creative Marketing team as a B2B Content Officer.

About the role

In this exciting new role, you’ll help raise the university’s profile with employers, industry partners, and external stakeholders by creating compelling written, visual and multimedia content.

Working closely with colleagues across Business Engagement, Enterprise, and Marketing, you’ll play a key part in promoting our business facing services, from CPD and consultancy to facilities hire, Knowledge Transfer Partnerships, and STEAMhouse.

In this role, you will:

• Research, write, and edit engaging content such as case studies, web pages, social media posts, email campaigns, and brochures.
• Translate technical or academic information into clear, accessible language tailored for business audiences.
• Support the delivery of targeted content campaigns that generate leads and promote commercial activity.
• Capture and create photography and video content that showcases our people, partnerships, and projects.
• Maintain and update business-facing web content, applying best practice in SEO and digital accessibility.
• Gather testimonials and feedback from clients and partners to strengthen our storytelling.
• Track and report on content performance, using analytics tools (including GA4) to measure success and improve impact.

About you

You’ll bring:

• Experience producing content for professional or business audiences across a range of formats and platforms.
• Strong writing, editing, and proofreading skills with a sharp eye for detail and tone.
• Hands‑on skills in multimedia production, including photography, videography, and social media.
• Familiarity with content management systems, analytics tools, and basic HTML editing.
• The ability to manage multiple projects, meet tight deadlines, and work collaboratively across teams.

Why not take a look on the interactive map that shows the facilities across campus.

Come and be a part of the team.

The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so, and will be employed by Birmingham City University directly.