B2B Content Editor & SEO Strategist

Outlier AI; Newcastle upon Tyne; On-site; GBP 30,000 - 45,000; Full time

Job summary

A technology company in the United Kingdom is seeking a skilled content writer/editor to shape tone of voice and deliver various types of content. Responsibilities include localising content for key segments, managing the editorial calendar, and optimising for search visibility. The ideal candidate has proven experience in B2B or SaaS content, strong SEO skills, and familiarity with multiple CMS platforms like Hub Spot and Word Press. Collaboration with various stakeholders is essential, and familiarity with marketing automation tools is a plus.

Qualifications

• Proven experience in content writing/editing (B2B or SaaS preferred).
• Strong understanding of SEO and content optimisation.
• Hands-on CMS experience (Hub Spot, Word Press).
• Exceptional written English + superb attention to detail.
• Ability to manage multiple projects and work independently.
• Comfortable collaborating with multiple stakeholders.
• Nice-to-have: Experience in the education sector or public/regulated markets.
• Familiarity with marketing automation (Marketo, Campaign Monitor).
• Understanding of design briefing, video scripting, and content repurposing.
• Knowledge of accessibility and content governance best practices.

Responsibilities

• Shape tone of voice, messaging frameworks, and campaign goals with the Director of Marketing.
• Localise content for key segments and repurpose long‑form content into multi‑channel assets.
• Explore the smart use of AI tools for workflow, ideation, and optimisation.
• Own and maintain the editorial calendar aligned to campaign plans.
• Upload, edit, and format content across CMS platforms.
• Collaborate with product, sales, design, and marketing to deliver content on time.
• Lead content QA, ensuring consistency across customer touchpoints.
• Conduct keyword and topic research and optimise content for search visibility.
• Track, analyse, and report on performance metrics.
• Develop customer‑facing content and coordinate with partners for features.

Skills

Content writing/editing

SEO and content optimisation

CMS experience

Written English proficiency

Project management

Collaboration

Experience in education sector

Marketing automation familiarity

Content governance best practices

Tools

Hub Spot

Word Press

SEMrush

Asana

Google Analytics

Campaign Monitor

Marketo

Job description

A technology company in the United Kingdom is seeking a skilled content writer/editor to shape tone of voice and deliver various types of content. Responsibilities include localising content for key segments, managing the editorial calendar, and optimising for search visibility. The ideal candidate has proven experience in B2B or SaaS content, strong SEO skills, and familiarity with multiple CMS platforms like Hub Spot and Word Press. Collaboration with various stakeholders is essential, and familiarity with marketing automation tools is a plus.