B2B Campaign manager, Nordics/UK/MEA/ANZ (f/m/d)

think project! GmbH; Reading; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading technology company is seeking a B2B Campaign Manager to drive demand generation and customer engagement in the UK. In this role, you will develop and execute multi-channel marketing strategies, collaborate cross-functionally, and utilize data insights to optimize performance. Ideal candidates should possess a strong background in B2B campaign management, excellent storytelling skills, and a solid understanding of marketing channels. This position is based in Reading and offers hybrid work options.

Benefits

Lunch 'n' Learn Sessions

Social Events

Unlimited learning

Qualifications

• 5+ years of experience in B2B campaign management or demand generation.
• Proven track record of developing measurable campaigns.
• Fluency in English; proficiency in an additional regional language is a plus.

Responsibilities

• Drive regional demand generation aligned to business objectives.
• Develop integrated regional campaign plans.
• Track, analyze, and report on campaign performance.

Skills

B2B campaign management

Digital marketing

Content creation

Project management

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

HubSpot

Marketo

Salesforce

Job description

B2B Campaign manager, Nordics/UK/MEA/ANZ (f/m/d)

• Reading (GB)
• Marketing / Communication / Editing

• Fulltime
• Published: 2025-09-12

Introducing Thinkproject Platform

Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.

By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.

We are seeking an experienced, hands‑on Campaign Manager for the Northern Region to drive pipeline growth and customer engagement through localized campaigns. This role requires a resourceful marketer who thrives in a dynamic environment, works closely with regional sales leadership, and turns business needs into impactful demand generation programs.

What your day will look like

Responsibilities:

Demand Generation Ownership

• Take full responsibility for driving regional demand generation aligned to business objectives.
• Ensure campaigns directly contribute to pipeline creation, acceleration, and expansion.

Campaign Strategy & Planning

• Develop integrated regional campaign plans that balance global direction with local priorities.
• Evaluate sales demands, market dynamics, and buyer needs to shape campaign strategy.
• Plan ahead while maintaining flexibility to address ad‑hoc requests and opportunities.

Content & Creative Development

• Adapt and localize global messaging into compelling, regionally relevant stories.
• Partner with product marketing, communications, and creative teams to create original high‑quality regional content.
• Ensure all assets align with Thinkproject’s brand and support storytelling that resonates with buyers.

Execution Across Channels

• Lead multi‑channel campaign delivery across digital, paid media, email, social, webinars, events, and ABM.
• Create campaign asset content (short‑form: LP, email, ad copy, briefs etc.) and align campaign messaging across all assets
• Drive implementation in partnership with channel owners, and ensure timely, high‑quality delivery.

Optimization and Performance Management

• Track, analyze, and report on campaign performance to sales and leadership.
• Use data‑driven insights to optimize campaigns in real time and maximize ROI.

Collaboration and Alignment

• Build strong alignment with regional sales leaders, keeping them informed of plans and results.
• Act as a connector across Product Marketing, Content, and Communications to ensure unified go‑to‑market execution.
• Communicate effectively with both execution teams and leadership, managing expectations and priorities.

What you need to fulfill the role

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in B2B campaign management or demand generation, ideally within SaaS or technology.
• Experience in construction, engineering, or related industries is a strong plus.
• Proven track record of developing campaigns that drive measurable pipeline impact.
• Strong verbal and written storytelling and messaging skills with the ability to connect solutions to customer needs.
• Hands‑on experience with campaign execution across digital, social, events, and account‑based marketing.
• Deep knowledge of marketing channels and the ability to design and deliver fully integrated campaigns.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo,) and CRM systems (e.g., Salesforce). Experience with working AI tools (copy, content creation, campaign execution is significant a plus.
• Excellent project management skills—able to prioritize, plan ahead, and manage competing demands.
• Analytical mindset with a history of measuring and reporting campaign impact.
• Self‑driven, resourceful, and adaptable; thrives in a fast‑paced environment.
• Fluency in English; proficiency in an additional regional language is a plus.

What we offer

Lunch 'n' Learn Sessions I Women's Network I LGBTQIA+ Network I Coffee Chat Roulette I Free English Lessons I Thinkproject Academy I Social Events I Volunteering Activities I Open Forum with Leadership Team (Tp Café) I Hybrid working I Unlimited learning

We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

Your contact:

Gagandeep Virdi

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.

Working at thinkproject.com - think career. think ahead.

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