B2B Account Executive

Vegetarian Express Ltd; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading foodservice company in the UK is seeking an experienced B2B Account Executive to manage and grow customer relationships. Candidates should have a solid background in B2B sales, excellent communication skills, and a proactive approach to collaboration across teams. The role offers a competitive salary and benefits, including 25 days annual leave and a health cash plan.

Benefits

25 days annual leave plus public holidays

Health cash plan

Pension

Group Life Assurance

Cycle to work scheme

Qualifications

• At least 1 year’s experience in telesales, account management, or sales support.
• Able to influence buying behaviour, grow customer accounts, and consistently hit sales targets.
• Clear, confident communicator who’s comfortable discussing pricing and commercial terms.

Responsibilities

• Build strong relationships with independent customers to support retention and growth.
• Introduce new products and help customers navigate the digital ordering platform.
• Collaborate with ecommerce and marketing teams on campaigns and product launches.

Skills

B2B Sales

Account Management

Commercial Communication

Digital Confidence

Team Player

Tools

Shopify

Job description

Job Title: B2B Account Executive

Location: Unit 7a, Odhams Trading Estate, St Albans Road, Watford, WD24 7RY

Salary: Competitive

Job Type: Full Time, Permanent

Ready to grow your B2B sales or account management skills in an exciting food business?

We're looking for someone who thrives on building relationships, loves a sales target, and is just as comfortable picking up the phone as they are navigating a CRM. If that sounds like you—and you're also keen to grow your skills in digital sales and ecommerce—this could be your perfect next role.

The Role:

As a B2B Account Executive at Vegetarian Express, your primary focus will be on account management‑building strong relationships with our independent customer base to support retention, growth, and regular ordering.

You’ll check in with customers, introduce new products, and help them get the most out of our service‑while encouraging a shift toward self‑serve ordering via our Shopify B2B platform. Telesales will play a supporting role where it adds value, whilst ensuring a convenient ordering experience through our digital online ordering platform.

Reporting into the Head of Ecommerce & Independent Digi Plus, you’ll also collaborate with our ecommerce and marketing teams to support digital campaigns, product launches, and seasonal initiatives‑without needing to manage technical setup.

This is a great opportunity for someone with a solid grounding in B2B sales who’s ready to grow their skills in a digitally enabled sales environment.

About Us:

Vegetarian Express specialise in delivering plant‑based ingredients, ideas and inspiration to chefs across the UK for eating out of home.

With the astronomical rise in popularity of plant‑based, vegan, vegetarian and flexitarian diets, Vegetarian Express are uniquely placed in Foodservice to meet with this demand, and as such are rapidly growing and expanding.

Nationally we supply more than 4000 skilled chefs from customers such as Compass, Baxterstorey and Hilton, as well as a ton of Independent operators. Vegetarian Express work with customers to create plant‑based menus that are enticing, better for consumers health, the planet and commercially for businesses.

We are proud to be a certified B Corporation. This means we are part of a growing number of progressive businesses around the world that truly believe in the power of business to do good things and, more importantly, we are doing something about it.

What you need:

• B2B Sales & Account Management: At least 1 year’s experience in telesales, account management, or sales support, ideally in foodservice, FMCG, or hospitality
• Proven Sales Ability: Able to influence buying behaviour, grow customer accounts, and consistently hit sales targets
• Commercial Communication: Clear, confident communicator who’s comfortable discussing pricing and commercial terms
• Digital Confidence: Experience using digital tools and platforms to support sales; Shopify experience is a bonus
• Team Player: Organised, proactive, and happy to collaborate across sales, ecommerce, and marketing

What will differentiate you:

• Background in foodservice, FMCG, or hospitality
• Experience with Shopify or other ecommerce/self‑serve ordering platforms
• A real interest in how digital and traditional sales can work together

In return we offer:

• Competitive basic salary dependent on experience
• 25 days annual leave plus public holidays
• Annual leave purchase up to 3 additional days
• Health cash plan
• Pension
• Group Life Assurance
• We promote good physical and mental health and can provide additional support to our employees via our Employee Assistance Programme and a Cycle to work scheme